Automation Of Posts From Various Social Media Marketing Websites
It is most important to start this post by emphasizing that any social media marketing
campaign should start with a social media policy and plan that clearly stipulates what social media portals will be used and what automation techniques should be used to accomplish the best results for any given objective. Companies such as Las Vegas Social Media and Web Development Firm Expert Website Services and collateral marketing design firm Triple 4 Creative, who have top of the line experience in consulting with companies to figure out exactly how a particular company would best benefit from social media based on a number of factors should be consulted BEFORE approaching any of these automation techniques. To do so first would simply be putting the proverbial cart before the horse and could be catastrophic for the company involved. Approaching social media without the proper policies and monitoring techniques in place invites public relations danger that could easily be avoided with a few hours worth of consultation. That being said, we will proceed to discussing the ease in which automation can be implemented. Of course, a company cannot get by with avoiding social media altogether either. That is because your stakeholders are mentioning you whether or not you are there to see it or control it. This is another important reason to have social media policies and a control mechanism in place. Please feel free to call either me or Michelle from Triple 4. Either one of us would be happy to discuss this with you.Now, Making is Simple!
The growing popularity of social networks such as Twitter, Facebook, Linked In, and MySpace, just to name a few, are drawing more viewers and participants every day. Some computer users are utilizing these sites almost exclusively now, with only occasional forays into other areas of the Internet.
Because of this, it is no longer just enough to post your blog on the Internet and hope that people who can use the information and insight youve provided will find it and see it. You will want to take advantage of the wider audience that you can reach through social networks. This can be accomplished by automating and syndicating your blog posts.
What does it mean to automate a blog post?
One way to automate a blog post is to supply an RSS feed. When you automate posts, you supply your readers with access to feeds. Simply put, a feed allows your readers to access updated information through a subscription. Delivery of the updates is accomplished either through a web portal, news reader, or via e-mail. It is also possible to send the information to other electronic sources, such as mobile phones, making it easier for the reader to see the information anytime, anywhere.
So, what are the advantages of automating posts to social networks? Well, consider this.
Many social networks offer a venue for people with like interests or needs to meet and interact with each other. When your blog content deals with a specific topic; for instance, first-time parents, and you have automated it, chances are good that someone on one of these social networks is going to see it, read it, and ultimately pass it on to those in the group. Because social networks can have a worldwide reach, it is possible for your blog content to literally travel around the world.
What does it mean to syndicate posts?
First, lets look at what syndication is. You may be familiar with the term as it refers to television broadcasting. Syndication of website content is similar, with a few differences.
When a business, organization, establishment, or whatever has website content, it may decide to let others have access to the content for use on their particular websites. By utilizing links and other incorporation methods, the original information can be seen.
As a blogger, you may be wondering how syndication affects you. After all, it sort of sounds like something that only a big operation would be interested in.
However, if you are a blogger whose content is routinely or regularly published, syndicating your post will allow those who are genuinely interested in what you have to say to download new or updated information immediately. There is no need for your readers to access your website or wait to be notified that new content has been added, because its already available to them through their newsreader.
Protecting your content?
Automating and syndicating your blog and other website content will help protect you from copyright infringement and possibly even downright theft of your work. While its true that you want people to see what youve written, you also want anyone who sees it to know exactly where it came from and exactly who said it. After all, you wrote it, and you deserve the initial credit.
How is this accomplished?
Youve determined that automating and syndicating your blog to social network sites is something you want to do. So, now you want to know exactly how you go about accomplishing this.
There are several ways. One is by using a publishing application such as WordPress or another similar program which allows you to send your work to social networks. You can also use online tools such as OnlyWire, which does this for you.
Online social bookmarking services, such as Del.icio.us, Furl, or Netvouz are another method of automating and syndicating your blog. These services provide ways in which communities of social network users can capture, tag, or bookmark web content. From there, they can recall the information for themselves, or send it on to others.
Another method is through link building. Link building guides people to your website, where naturally your blog is posted. Link building can be accomplished in a number of ways, including simply posting a link in your blog, submitting content to a website with a back link to your website, or agreeing to link trading with another website.
Which is better, doing it yourself or having it done?
Of course, you are the only person who can make that decision. Some online services charge a fee for automating and syndicating your blog, while others do not. Some software programs can be downloaded for free. Many companies choose to contract with social media consultants such as Expert Website Services or Triple4 Creative since companies such as ours do this professionally we can provide the copyright services to protect your intellectual property and the social media policy, plan, and automation services to meet your objectives.
by: Ivan R. Misner, Ph.D. and Kevin S. Taylor, MBA