Autoresponders: Sales Lead For Online Businesses
Once someone enters in their name and they sign up to your autoresponders series
, it's almost like they've made a micro commitment to doing business with you. Once they've said, I trust you enough now to enter my email address, it's like they're on that slippery slope now down into my business, they've slipped in now and then I can start to introduce them to all of my other SEO products and services, who I am, what I do. Getting that initial micro commitment is important.Once you've got that micro commitment, we get them on the data base. I want to talk briefly about, well, what do we put into a free white paper that we offer to those who sign up? But before that, for your information we have an autoresponder Aweber review that you can check out. This comes back to this idea, and not enough people do it, get really clear on who that avatar is, that ideal client. It makes all the difference for your tool to function as the best autoresponders. It sounds kind of hokey and it sounds like there's a bit of extra work and counter intuitive, but I'm telling you now, start there and your marketing will be so much sharper.
Get inside that client's head, figure out what their biggest frustration is. Once you know what that avatar is, find out what it is that's stopping them from doing business with you or what is their biggest hurdle or issue. Regarding this you can refer to our SEO services review for added details. For video, I'm frustrated that I've got this project manager breathing down my neck. I have to deliver this video by five o'clock on Friday, otherwise my boss is going to crack it at me.
If that's your target market, the website advice for you is have a video front and centre: Are you tired of having your project manager breathing down your neck? He's got this deadline and you just want to get the video done. With the help of your autoresponders you can ask, don't you want someone who can handle it all for you? I've got a free report, you can sign up below this video that will take you through seven things that you need to look for when selecting a video company that you want to work with.
Then you figure out what those seven key frustrations are and pretty much you make sure that you tick each one of those frustrations. As they're reading the report, it's almost like, oh, they're talking to me. You build up that rapport of you talking to them, positions you as the expert and then at the end of that report, that's when you introduce your business. So the report that your autoresponders distribute should always be about the client, it's always about helping them overcome something and fulfilling some issue that they have. It's almost like you're selling yourself by default as a by-product of putting out good content. So it's not about you, it's about them. Using the magic numbers, this is just a copywriting thing, I might use 3, 5s and 7. So there are three things you must know about lower back pain or seven things, they're just numbers I like to use, that's from a copywriting point of view. I think they tested it and found that it was more effective. Introduce your business at the end. We have SEO Method 2.0 review that you can see for related sources.
by: Jimmy Cox