B2B ECommerce Systems

Before the Internet, B2B (Business to Business) transactions were a quagmire of complications

, relying heavily on fax and phone systems to process orders, track shipments and even collect money. This system was cumbersome and time consuming. The increasing popularity of the Internet and its related eCommerce systems has allowed many businesses to streamline their B2B processes. B2B eCommerce Systems allow online business owners to implement a simplified ordering process, ultimately impacting sales and the bottom line.

Ideal eCommerce platforms offer superior tools, such as a real-time dashboard. They offer a wealth of information in their reporting dashboard, which allows businesses to easily track their potential business sales. Also, integrations from specific networks and API integrations with 3rd party lead management software is essential.

Optimum7 B2B eCommerce systems stand out from the crowd because of the many features it offers as a part of their stable solution with hundreds of functionalities. The range of features and available options offer business owners the ability to tightly control all aspects of their online businesses. Understanding the importance of B2B systems is second only to the ability to seamlessly integrate these systems into a website. Some ofthe main features to look for in B2B eCommerce Systems are as follows:

Site Management / User-Friendliness: The eCommerce platform, whether B2B or B2C (Business to Consumer) should offer clients the ability to control all of their online sites and stores from a simple user interface. This interface should be customizable, allowing other businesses to view the information they want to view, not just a standard set of tools. It should also be easy to manage and operate.

Search Engine Optimization (SEO) Friendly: There are many elements that an eCommerce system should have, including but not limited to a dynamic XML sitemap, SEO-friendly URLs, customizable page titles and descriptions. As well as Multilanguage features, easy import/export functionality and etc. Luckily, Optimum7 includes all of these elements not to mention specifically tailored marketing strategies which can also be added on.

Stability: Most webmasters will go for the open-source (mostly free) eCommerce solutions such as Oscommerce and Magento. However, the more custom a script is, the more unstable it will get. The reliability of an ecommerce solution without any errors while the clients are shopping is essential. Therefore, Optimum7 here again carries the ball and addresses this issue with a very stable shopping cart and administrative system

Multi-Tiered Pricing: If you have a B2B business, you probably do not offer the same pricing for all your buyers. This functionality is essential in determining what level of buyers will get specific discounts. Automating this system will save time and also resources otherwise spent on personnel.

B2B eCommerce Systems will continue to grow and change, so staying abreast of the latest trends in eCommerce processes is a deciding factor in the overall success of a business. It is important to remember that the success of an online business is predicated not only on the number of visitors a site receives, but on the number of conversions. ECommerce systems are designed to ensure that once a pre-qualified visitor arrives at a site they can easily convert to a customer.

As a company focusing on B2B sales, eCommerce systems are critical to your success. Contact us today to see how we can help you integrate a B2B eCommerce System for your website.

B2B ECommerce Systems

By: Mel Joelle

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