B2b Online Marketing: Five Simple And Effective Strategies
Developing B2B online marketing strategies can really boost the results and profits in your online business
. The key is knowing when and where are the best places to focus your B2B online marketing efforts. Read on for five simple and effective b2b online marketing strategies.
B2B marketing business-to-business is a completely different animal than B2C marketing business-to-consumer. B2C marketing usually comes in the form of mass advertising, like billboards, TV, direct mail, and radio. However, B2B marketers need to reach a very small segment of the population. First, identify your niche, and focus your B2B online marketing energies on that niche.
While there are several offline tactics you can use to reach the B2B market, many are expensive. However, there are a number of B2B online marketing strategies you can use that cost little or no money. Here are five tactics you can use to make your B2B online marketing campaign reach its fullest potential.
1) Blogging should be the hub of your
B2B online marketing campaign. Social communities are the place to talk about your business, answer questions about your products or services, and write posts to establish your authority and thought leadership in your chosen industry or niche. By creating blogs, you can demonstrate your expertise and knowledge, which will make you a valuable resource to your B2B online marketing customers.
2) Connect with people on LinkedIn. This is one of the best resources for B2B online marketing efforts. Linked In is a professional social media network that allows you make professional connections with people in your industry, local community, professional associations, or company. This is different than the more personal networks like Facebook, which is more of a personal networking environment, without the same professional image as LinkedIn. Join the LinkedIn Questions forum and answer questions, join some of the LinkedIn groups related to your field, and connect with people you meet at trade shows and networking events.
3) Use Twitter frequently. This micro-blogging service is a must for anyone running a B2B online marketing campaign. Twitter allows you to communicate in 140-character messages about things you're working on, such as new product or service releases, or even blog posts you've published. However, rather than just sending out commercial "buy my product" messages, you should try to send out more useful and valuable messages with the occasional commercial tweet (a Twitter message) mixed in, about a 1:10 ratio. Tweet links to interesting articles in your industry, answer questions people ask, and just have enjoyable conversations with people. As you do this, you'll become a more visible, and valuable, resource to the people in your network. And they'll send your information along to their own networks, which means you've managed to ramp up your B2B online marketing efforts without putting any more energy into it.
4) Automate as much of your B2B online marketing as you can. Use tools like TwitterFeed.com and Ping.fm to post your new blog posts to your Twitter, LinkedIn, and even Facebook accounts. Use URL shortening services like Bit.ly or HootSuite.com to not only shorten long URLs, but to track them as well. This way you can analyze whether your links are being seen, and how effective they are.
5) Use Google Analytics or StatCounter.com to monitor your web traffic. Even the most basic B2B online marketing campaign needs to monitor traffic trends. These packages are free in fact, all of the tools mentioned in this article are free which means your B2B online marketing campaign can be analyzed and evaluated at no cost. If your site is receiving a lot of traffic from Twitter and none from LinkedIn, you need to do some investigating and make a decision. Is your LinkedIn profile connected to your social media networks properly? Are you following the right people? Or is the network just not providing the traffic you need? Review the traffic trends and decide. Do you need to grow your network? Or should you just drop this one altogether, and use that mental bandwidth to improve the other segments of the rest of your B2B online marketing efforts?
by: MarkKemp
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