Does Article Marketing Produce Top Search Engine Rankings?

Anyone doing business online should be familiar with article marketing

. Simply stated, article marketing is a way to generate traffic to your web site and improve search engine rankings with the help of quality content. To begin using articles to effectively market your products or services you must first create original content. This is done by writing an article or information about a topic you have experience with.

Many articles are top 10 lists, blog posts, or informational content that explains a concept or idea. Writing an article doesn't have to be a difficult process. Start with an introduction, add a few paragraphs of meaningful information, and tie it all together with a conclusion. Once you've developed and formatted an informational article, promote it.

The best way to promote an article you've written is to first publish it to your website or blog. By placing the content on your website first, you are letting search engines know that it is original content and that you're the owner. This is valuable when engaging in article marketing because you do not want to be penalized for duplicate content.

After the content has been online for 48 hours, it's time to distribute it to major article directories and other content distribution sites. These sites are used by webmasters and bloggers to acquire content and redistribute it on their own domains. The value to them is content. The value to the article marketer is a link back to your web site and additional exposure.

The back links created from content placed on other websites are essential for improving web site rankings. The more links you have pointing to your index page and top level domain pages, the better your rankings will be. As other web sites and blogs post your content, back links are being generated on a regular basis that can help from a search engine perspective as well as drive qualified traffic to your website.

Each article you submit must contain a byline or author box. The author box is a small content area at the conclusion of your article that says something about you, your offer, or your web site. The most effective author boxes include a compelling offer. Ask readers to visit your website for free resources or information they can access. Giving users a reason to visit your site can drive traffic as well as additional links.

Article marketing can be an incredibly powerful tool for improving your web site ranking. By making your articles compelling and including an author box that links to your content, you can improve traffic and build a loyal following of users seeking the type of information you provide. Start small and begin marketing today using articles and original content.

by: Michael Fleischner

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