Banner Ads Advertising Done Right

Thinking About Having Banner Ads Advertising Your Site

If you have been online for greater than 10 seconds then the chance is more than likely that you have seen banner ads advertising some sort of product. Web sites, online businesses, social networking sites and the like have all benefitted from banner ads advertising whatever it is that someone deemed promotion worthy. Now if you are considering banner ads and are wondering whether or not having banner ads advertising your product is both effective and cost-effective then I will give you the run down to what banner ads are here.

A web banner or banner ad is a form of online advertising, which means that it is found on the World Wide Web. When banner ads advertising a business online are created, their advertising and creation consists of embedding an advertisement into a web page. The purpose of having banner ads advertising your site is based on the intent to drive traffic to a website by linking the banner ads advertising your product back to your site. The banner ads advertising your site are typically constructed from an image (GIF, JPEG, PNG), JavaScript program or multimedia object that utilize technologies such as Java, Shockwave or Flash, you may even find banner ads advertising your site that use, sound, or video to maximize presence. Images are usually in a high-aspect ratio shape (i.e. either wide and short, or tall and narrow) hence the reference to banners.

When choosing banner ads advertising your site the key is to find the right location for them so that you can maximize their exposure to the online community. Keep in mind that the thing that most sticks out in effective banner ads are images. These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece. Affiliates earn money usually on a CPC (cost per click) basis. For every unique user click on the ad, the affiliate earns money.

The web banner is displayed when a web page that references the banner is loaded into a web browser. This event is known as an "impression". When the viewer clicks on the banner, the viewer is directed to the website advertised in the banner. This event is known as a "click through". In many cases, banners are delivered by a central ad server.

When the advertiser scans their logfiles and detects that a web user has visited the advertiser's site from the content site by clicking on the banner ad, the advertiser sends the content provider some small amount of money (usually around five to ten US cents). This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. Usually though, advertisers use ad networks to serve their advertisements, resulting in a revshare system and higher quality ad placement.

Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, although web banners differ in that the results for advertisement campaigns may be monitored real-time and may be targeted to the viewer's interests. Behavior is often tracked through the use of a click tag.

So in choosing to have banner ads advertising your site those are the key components to banner ads, affiliates and what you may need to know. Finding a place to create banner ads online should be no problem, there is no shortage of sites online. Hopefully, making the decision on whether or not to have banner ads advertising your site just got a little easier. See you in cyberspace.

Banner Ads Advertising Done Right

By: Antoine Parks

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