Basic Details to Include on Your Business Cards

Basic Details to Include on Your Business Cards

Business cards are effective advertising materials as well as networking tools. In trade shows, in conferences or practically anywhere, you can simply hand out your business cards to prospective customers and partners. Indeed, business cards are useful in spreading the word about your product or services. Your business can take advantage of this simple tool to improve your bottom line. To make your cards effective and successful in generating leads, you have to make sure that all your basic contact details are printed on the cards.

In spite of its small size, your business card should include several pieces of information that are pertinent to you and your business. This will let people know how to get a hold of you in one way or another. Below is a list of the most common details that are included on professional business cards.

Name This is a no-brainer, but still, be sure to include both your first and last names.

Company Name Let the recipients of your card know who you work for or the name of your company. Your card is a good reference for many people when they find a need to contact you.

Job Title or Position The job title informs people what you do and if you are the right person to call in certain situations.

Company Logo The logo can help people identify your company right away, especially if you've done a great job advertising your products or services to the market.

Address Unless you do your business exclusively online, this is important to include because people are more comfortable with a business that has an address they can locate.

Contact Numbers Make sure that people can easily reach you by including your business phone number as well as mobile number.

Fax Number This is optional. You may include this just in case there are people who need it to send you documents.

E-mail Address People find it easier to communicate through e-mail these days so make sure that you have one and include it on your business cards.

Web Site If you have any, include your web address as well. Your website should provide more detailed information about you and your business, information that cannot fit in your business cards.

These are the basic information that your business cards should carry. Remember to include them whenever you design and print your cards. You may choose to other details that are not in this list, just remember not to fill your card with so many details. It will make your card look cluttered and hard to read. One of the optional information that you may include is your tagline. This should be short and to the point yet stirs up an emotional response. You can also maximize the back of your card to include a few lines of promotional offer or testimonials from customers. Whatever you include there, just make sure that they add value to your business cards.

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