Basic Tips For Effective Online Marketing

Having a website is essential these days

Having a website is essential these days. Even if you don't have a product, it's a good idea to come up with some kind of personal brand to promote yourself. If you've got a business, then having a website and understanding the basics of online marketing is even more important. Once you've got a website, you need to figure out a way to get people to come and check it out. In this article, you'll learn some of the basics to get you started. That way, you'll be able to claw your way ahead of everybody else out there who is promoting themselves and their businesses online.

Knowing about your site's statistics is essential. For this you'll need a Google Analytics account. Don't worry, it's free. You'll be able to understand which pages your visitors are going to, where they are coming from, and how long they're staying. You can even set up some of conversion tracking, so you know what percent of your site's visitors are clicking on money pages like opt-in forms and sales forms.

Unless you are a savant programming geek, it can be a lot easier to get some help with your website. There are a lot of free platforms like Wordpress that make it a lot easier, but you'll still need some custom tweaks. Otherwise your site will look like it's straight out of the box. If you don't know any web programming ninjas, that's not a problem. There are plenty of freelance sites where you can hire hungry programmers for dirt cheap. Hiring freelancers is also a great way to get some custom graphics for your site.

Of course, it helps to understand the basics of HTML and how to work it to your advantage. For example, the stuff that goes in between the "meta" tags and "title" tags are of great importance when it comes to the search engines. Don't worry, there are plenty of free tutorials online that will help make it easier.

Social networking is becoming a necessary compliment to any website. A recent survey showed that up to 70% of customers wouldn't buy from a website if they didn't have a social networking site. Setting yourself up on Facebook is free and easy, so there's no reason not to do it.

Getting backlinks to your site is essential. These are links on another site that point to your site. The more backlinks you've got out there, the more likely you are to get traffic from all over the place. There are many different ways to build backlinks, so understand what's entailed, and do whatever feels comfortable. There are free ways and paid ways. Obviously, the free ways take more time, but if you're just getting started, they are definitely the way to go.

When you get started with a couple of these tips, you'll be well on your way to making some cash online and building your brand. Just keep doing what works, and never give up. You'll be successful before you know it.

by: Winston Takeda

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