Postcard Marketing: Is Yours "just Right" Or "not Quite?"

I thought of postcard marketing today because of two pieces of direct mail that took place

. He was one of them just right. The other, well, just does not make the cut. What is the difference?

Point (1) e-mail inbox, I saw this morning and I drink my coffee and the view of e-mails.

Post subject:! "Happy Holidays" - But who was it? I did not recognize the sender, but I was curious, so I opened the mail, which was in clear text. "In a few days ago and a special anniversary gala evening in your home."

So, of course, my first thought was: "if they know AD is not a two-day festival, why not send an e-mail today?" In Germany (my site, and that the e-mail), and this is the line-fu system performance evaluation, because it is considered bad luck to wish someone "Happy holidays" before the day actually comes.

Then he said, "We want to thank you with a gift certificate birthday gala 5". Well, it's good enough, but what does not sell this company?

I went through the mail and saw the company name, address, telephone number, and even the registration number of the company in the District Court. The only thing missing was a sort of index that you can buy them. It was not until I clicked on the link that I remembered.

Unfortunately, he was unhappy memory. I tried to order supplies urgently needed a new snapshot once, foolishly believing the ads on their page, and by promising "next day delivery." The phone rang when I tried to contact them during business hours business listed on the website of their own, and rang and rang and nobody picked up all. So I email an abolition of the system, and three days later, he was received with a simple, " been canceled your system. "

Do you think I bothered a gift certificate of 5?

Item 2 is a piece of mail that came to the old - postcard marketing.

I almost threw away without opening them, but something caught my attention - "the best test we have - the premium cat food in the workout and starting prices", ". Free test package ", then I saw this company, I had used once before and was satisfied, I remembered that I buy a cat food premium.

In addition, they offer me, "premium" gift they can be fairly certain that I really want.

Which is a piece of mail I have done!

Here are some lessons that brokers can learn from this story:

1. Before sending any message to the client, and make sure it clearly reflects your brand - a promise to your customers. Example 1 gave a promise to all. And unbranded basis. Surprisingly, I did receive e-mails and marketing in many cases, to some extent by the people, and I do not remember who they are. Example (2) and told me that I chose them because they are premium cat food at a reasonable price.

2. Followed promises every time. A customer you are upset for the first time, you can contact is highly unlikely that the penalty of dealing with you again.

3. We offer a very specific customer something they really want. "Package for the free trial of premium cat food" made me think, "Oh, yes, I want that!" Because I have a cat-and-eat food is expensive - and this company knows it has already sold me a little. Maybe a gift certificate of 5 to shop do not remember even led to a "huh? Who are they?" Reaction.

4. Sometimes it may be that small details make a big impression. Do you send messages that say "dear friend"? Ouch! Are shoppers by sending them "Happy Birthday Holiday" e-mails for several days before their date of birth?

Have you met a postcard marketing recently, which prompted you to work? What was not so clever?

Interaction Of Supply and Demand

Types of Advertising Media

by: Naser Tobaar

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