Basis Of Business-to-business Flight Booking Deals

It is quite common to find that the airlines and the agencies offer the deals and

discounts to the retail customers, who come to their offices or their website for flight booking. For generating a regular stream of income, the airline or the agency might also enter into corporate deals where the flights or the complete vacations requirements of the employees are taken care of by providing them with exclusive offers. These kind of corporate deals provide the agencies with the dedicated revenue inflows and, at the same time, ward off the competitors. But, what is the basis on which the airline or the agency would be negotiating these kinds of deals.

1.How big is the company? The first and foremost thing to be noted is the size of the company in terms of number of employees, turnover and profitability. While the large corporations are the obvious target markets, many agencies also target the small and medium enterprises and provide them the offers and discounts on their flights or overall travel packages.

2.Determination of the sectors travelled: What are the most important sectors which are travelled by the employees of the organization? There could be some which are travelled quite frequently due to the business or professional requirements which some others could be travelled less often. Whether it is the domestic flight booking or the cheap international flights which are required most by the people. Once these facts are ascertained, suitable offers and discounts can be worked out. If it is known that the two cities are travelled more than the others, then it can be ascertained which airlines fly on these and what are the rates which can be offered to the employees.

3.Determination of frequency of travel on each sector: What is the frequency of travel on each of the sectors in a year? Does it pick up in some particular time of the year? What are the minimum and the maximum numbers of flights per week, per month, per quarter or per year which can be expected between these sectors? This information will help in ascertaining the precise inventory requirements during the year and for specific times during the year.

4.Cost to the corporate: What has been the cost of travelling by air for the corporate before it strikes the deal with you? The corporate would be willing to tell you this information in order to help you come out with such an offer or deal which can bring them good savings of travel expenses.

Based on these inputs, the agencies can devise the different mixes of product offerings for the corporate bodies. It can shortlist the airlines, the hotels, the cab services providers and other travel product suppliers who can provide it the required inventory at the desired rates.

by: Shawn Parker

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