Bath Solutions

There are leaders and there are those

There are leaders and there are those

who lead.

Leaders hold a position of power or influence.

Those who lead inspire us.

Whether individuals or organizations, we follow those who lead not because we have to, but because we want to.

We follow those who lead, not for them but for ourselves.

-Simon Sinek

Leadership Consultant

Why, How and what of Franchising In that Order

No matter the business youre in, this is the HARDEST area of running any franchise. I dont care if you sell pizzas or change oil; if your franchisees (current or prospective) dont get the why you do what you do this may show up as a lack of passion. When your franchisees understand why, their employees understand why and eventually so will your customers. Why is often neglected, not because it doesn't exist, but because it exists in the part of the brain that controls behaviour but not language. In other words, it's hard to see, its hard to measure and its hard to talk about. So, most often, we ignore it.

Once your franchisees understand why, you now need to teach them how. All companies entering into the franchising world should have already worked out many of the costly mistakes that always made whenever starting a new business. Like with Bath Solutions, they have a structure in place to teach you their business, even if you have limited or no industry experience. The training and support always continues once the business is up in running.

What you do is the easy part. A famous slogan at Bath Solutions is We dont build decks or fix kitchens, we only renovate bathrooms. Marketing is the key to getting the what out to your customers. Your franchisees already understand clearly what you do long before the sign on the dotted line. This is the best part I believe about franchising, the work is already done. Franchisors like Bath Solutions have spent hundreds of thousands of dollars getting the what out and they know what works!

Although what and how are important, the real key is why. Once your business understands why they do what they do it is easy to attract franchisees who will work for you and not for money.

Why Bath Solutions? Afraid youll have to call our office to find out!

by: javed ahmed

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