Sporting goods market is a muti-billion dollar industry
. Sporting goods are normally bought by adults of age group above 25 and below 45. Sales at sporting goods stores are related to the choice of the customers because most of the sports are a leisure activity. The amount spends for the sports goods depends on the individual income and choice of customer. Demographic is the important factor which plays role in sporting goods market. Population and the age group are important factors which decided on the sports choice of the area. Sports participation is another area of importance. This includes the choice of the sports for which the customers participate. The choice of purchase will be the equipments, uniforms, training aids etc of that particular sport only. Baton Rouge sporting goods stores has different marketing techniques to attract potential customers based on their relation to sports.
The bigger sporting goods stores stock sports items for all major sports team and there are other stores which concentrate only on regional professional teams or nearby university teams. Finding the right customer is the important job of sporting goods stores. The contact point may not be the end user. On behalf of the end user the purchaser will be the coach, the sponsor etc. Sporting goods stores should be located in a place where a large section of people often visits, like malls, or should be in a highly populated area where the young population is more. The other ideal location for sports goods stores are near colleges or universities where number of visitors to the store will be more. Online shopping has also helped sporting goods stores because there is no need for customer to visit the store for any purchase instead they can place the order online.
In order for the Baton Rouge sporting goods stores to be successful, various marketing techniques has to be introduced like competitors, follow up with existing customers, create an atmosphere for clients as well as employees. For the promotion of the stores advertisements can be given in newspapers, phone directory etc. Sponsoring the sports team of that area is another way of promoting the store. The ultimate aim for all these is to reach the name of the store to maximum number of people. The sporting stores goods store is supposed to get registered with the appropriate state agency for running the business and for submitting tax and returns.