Become Part Of The Information Revolution With Sms Marketing

A growing number of organisations, ranging from schools and universities to councils

and businesses are embracing SMS marketing, attracted by its low cost and unobtrusive nature.

It's an information revelation of sorts; sending bulk SMS messages offers an open rate of over 90%, with the messages being received and read almost instantly after they are sent.

This method of mobile marketing is proving popular because of its many applications. Retailers can use bulk SMS messages to promote their services or products and inform people of promotional offers. Schools and universities use SMS marketing to alert people about school closures or re-scheduled lectures. It's also used by councils and healthcare organisations to remind people about important events such as appointments or elections.

Almost every person who receives the SMS will read it, unlike direct mail or email marketing which many people tend to ignore. Most people take their phones everywhere with them so, unlike other methods of direct marketing, sending bulk SMS messages means you can reach people almost all of the time.

This does present challenges; messages must be limited to 160 characters for each SMS, unless you go with a service provider who can support longer messages. The limited length of SMS messaging means you only have a short space in which to write a clear and concise message.

Because SMS messaging is seen as an unobtrusive and personable method of communication, people tend to react negatively when sent a bulk SMS which they haven't subscribed to. You must ensure that your bulk SMS messaging complies with privacy and data protection rules.

The success of bulk SMS messaging is influenced by the company responsible for delivering the campaign, which is why its important to make an informed decision when choosing a mobile marketing agency. You should always try a demonstration of their service before committing to buy, so you can make sure the software is easy to use and the messages are delivered as promised.

by: Dominic Gilbert

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