Beginner's Introduction to ‘Adwords'

Beginner's Introduction to Adwords'

Beginner's Introduction to Adwords'

Adwords' was created by Google. It is an advertising tool and their main source of revenue. Money from advertising amounted to $23 billion last year.

Google appeared on the scene in 1998 and in less than 5 years overtook all the other established search engines. Their policy was to provide access to the best and most popular websites as quickly and easily as possible. They were able to devise a way of tracking who visited what websites and how often. These most popular websites then found themselves immediately reachable right on the front page extremely convenient for the searchers, and extremely profitable for the websites.

It became very obvious that when people search on the internet for something, certain words related to the product they want are more commonly used than others. These are called keywords'. They are the words or phrases that people type into the window on the front Google browser page to begin their search. Websites will be sure to make good use of the popular ones in their content articles. This draws the Google spiders' to their websites, attracted by the keywords, and the website begins to move up the ladder towards the front pages.

A very powerful additional magnet to your site is Adwords' . When someone initiates a search using whatever keyword or phrase they choose that describes what they are looking for, they will see under sponsored links' at the top of the first page and to the right side of the free search results, your adword advertisement for the kind of products they are probably looking for. This advert popped up in response to the search keyword or phrase the potential customer used. Although it may open the first of hundreds of free pages containing that keyword/phrase, your advert with a link to your site is right there in front. Google also target relevant Google display network sites where your advert will appear on one side.

CPC [cost per click], also called PPC [pay per click] is the amount you pay Google when someone clicks on your advert and enters your website. This way you only pay for visits to your site. When you open an adwords account you can pre-arrange a daily limit on the amount that you wish to pay. All keywords and phrases do not cost the same amount to use. Some are more popular, consequently more valuable and therefore cost more. Google rewards your site for quality and relevance by charging you less and giving you a more prominent position.

When you select the format of your adword advertisement, you can choose text or include an image or even a video clip.

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When you are ready to open your Adwords account at Google Adwords, you will find the process very user friendly and helpful.

You will also get reports and feedback so that you can track your performance and see if the adword campaign is working for you, and whether to continue with the same or make changes.

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