Beijing: Gome Advantage Of The War Six Golden Week - Gome Electrical Appliances, Flat Panel Tv -

Near the "11" golden weeks, the capital's largest home appliance retail industry

this year a "war" will be sounded the horn, as the nation's largest home appliance chain Gome The 20 billion yuan of big purchases, and ensure that from Full control of the upstream start the market leader, to ensure the market price and promotion advantages.

As GOME Group, one of the most important region, Beijing Gome in 20 billion carve big purchases, the purchase amount won two billion yuan, accounting for GOME purchases throughout the Golden Week, one-tenth. From September 28th the night market began, Beijing Gome's "11" Golden Week promotion battle will be fully started, the "11" Golden Week sales promotion is not only a continuation of the Mid-Autumn climax, but also throughout the year will be the most an important promotion. Beijing Gome started from upstream resources, from the resource, service, store layout and other aspects of comprehensive development effort, in order to reflect the six advantages of sharing profit and services to consumers, fully pull down prices of household appliances Beijing to raise the overall market share.

Advantage of stores across the country capital of the United States 61

With the September 29 opening of Gome stores Jiuxianqiao, Beijing Gome's stores will soon reach 61, with the exception of 13 counties located in rural areas, the remaining 48 are all selected lines developed in the transportation network in urban and convenient. These stores join forces to build a large home appliance chain Gome sales network, "11" Golden Week will provide full-service capital. According to preliminary statistics, the total business area of Beijing Gome stores nearly 30 million square meters, the consumers living in urban areas, almost every 1.5 km you will see a country of beauty stores.

Since the beginning, Beijing Gome significantly speed up the layout of stores in the capital, in the first half has opened two flagship stores?? Gongzhufen shop, Xibahe shop. GOME Gongzhufen store opening created a domestic appliance store a large number of first day sales broke through 50 million yuan, traffic exceeding 100,000 people. The upcoming opening of the country the United States, "11 flagship stores," Beijing Gome Jiuxianqiao shop is the tenth in a flagship store in Beijing, Beijing Gome is a waste of money to build a new "Dream" stores, which opened in the capital goods market will shake.

The second half in the capital layout as the most important piece, Gome's first 11 in the capital's flagship store?? States U.S., "11 flagship" store in terms of cost of funds Jiuxianqiao, product category, store size, services professional degree and so on are in the position of the capital's leading home appliance store, Gome is also the strategic fortress in the eastern capital.

Yan, general manager of Gome Beijing Branch revealed that the soldier, the National US-enclosure site there are three important parameters to consider: the traffic is smooth, the adequacy of effective purchasing power, it can be successfully used for commercial purposes. So industry experts had to admit, no wonder the country is so popular the United States Wang, China U.S. store locations are selected to uniquely impeccable.

Currently, Beijing Gome has been formed in the ring "dream store" the store layout mode, Gongzhufen shop Beitaipingzhuang shop Madian Eagle stores, Ahn Jung-shop, Century Golden Resources store, the first body shop, shop Shilihe , Yang Qiao stores, shops and South Xibahe ring shop. The other 38 stores in urban areas, Zeyi 11 flagship stores, relying on, or radiation around, or service to the community. In fact, the layout of Beijing Gome context, it is with the overall planning of Beijing city fit the layout phase.

Advantage of a huge 2.0 billion purchase demonstrates the strength

According to reports, this year's "11" golden weeks, two events successfully held in Beijing after the war ushered in this year's first appliance to stead, Gome appliance chain in China with its strong industry leadership , and procurement and sales capabilities, as early as a month ago on the early completion of resource reserves.

Currently, Beijing Gome has already amassed two billion yuan now mainstream, short supply of products, the number of special machines to almost 1 million units. Among

TV Product 650 million yuan; ice wash 350 million, 100 million kitchen, air conditioning 100 000 000, 3C purchase volume reached 700 million yuan.

Mobile , The more megapixels or more for the camera phone and a variety of popular new handsets; for the same to enter the peak season of tourism

Digital

Products, Beijing Gome flashed the same generous, one-off to Canon, Sony, Samsung, Panasonic and other famous brand purchase digital cameras, digital cameras 100 000 units; In addition, the country well prepared the United States nearly 10 million computers will also be freshly baked ... ... huge resources and reserves, Gome National release "value" provides a firm backing, by virtue of superior bargaining power, the National US-category of goods not only rich, the price will also record low.

by: gaga

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