Beijing Pursuit Of Leap-forward Development Of New Bio-pharmaceutical Industry Expectations -

In 2009, the global Financial China's real economy crisis has brought a profound impact

, and technological innovation lead to the development of biological high-end Medicine Industry, but growth in the anti-risk areas and maintaining a strong show of strength. Among them, Beijing whole year, the pharmaceutical industry 39.51 billion yuan industrial output value, up 17%; to achieve a total profit of 6.65 billion yuan, up 45.6%. Year pharmaceutical industry of Beijing ranks second in driving growth, as the financial crisis of industrial development under the influence of a bright spot.

This, the Beijing Economic and Information Technology Commission (the Commission by letter) Director Zhu Yan, said the rapid development of Beijing biomedical industry inherent power, derived from the municipal government's strong guidance and support from Beijing Quality excellent, high credibility and strong development of ideas, from Beijing biomedical industry shape the overall brand, "Baotuan conquer the world" and promote the strategy of many professional organizations from Beijing area as one of the characteristics of coordinated service system.

Revitalization program guide industry by leaps and bounds

Zhu Yan, said, in November 2009, the Beijing Municipal Development and Reform Commission jointly commissioned by the letter jointly prepared by the "Beijing to adjust the implementation of revitalization programs of biological and pharmaceutical industry", issued by the municipal government to Beijing [2009] 36 No. paper released. 2009 to 2011 as the development of biotechnology and pharmaceutical industries in Beijing programmatic document, the revitalization plan proposed capacity-building around the innovation, mechanism innovation, introduction and market development project priorities, the implementation of six key projects and seven safeguard measures to promote major projects, develop key enterprises, the development of heavy-weight products, and enhance industrial development and its support.

Which, in innovation, Beijing will focus on key common technology platform for building and engineering platform to promote the transformation of technological achievements in Beijing, guide and promote the establishment of diversified financing channels; in the mechanism of institutional innovation, the innovation in Zhongguancun Demonstration Area " pilot "mechanism of the institutional advantages and characteristics and development needs of the industry combined to explore a new system for industrial development, and new mechanisms; in major projects, major projects to increase business with the introduction of outstanding efforts, while strengthening the existing industrial upgrading, promote the international development of industries; to develop markets, improve the circulation system of the building, continue to build "with the Beijing Drug secure" the overall regional brand.

In addition, by letter of Beijing Municipal Science and Technology Committee is working with the Zhongguancun Administrative Committee, Municipal Investment Promotion Bureau and other departments to discuss with "G20" project to promote the theme of the related industrial leap-forward development of policies and mechanisms for interaction between departments , scale enterprises by encouraging bigger and stronger, to support a number of potential varieties of R & D and industrialization, attracting a number of outstanding projects and landed in Beijing and many other ways, from R & D, clinical, industrial and market chain of distribution and other industries The breakdown of the starting phases, training and development of a number of different levels of influential corporate and product brands. In the end, Beijing biomedical industry in the "high-end, high efficiency, high standards" development philosophy, to achieve the strategic industries to the leading industry by leaps and bounds to become the world's major R & D center, high-end manufacturing base and market centers.

"Medicine at ease with Beijing," a label industry

Years, Beijing has always adhere to the biomedical industry brand excellence of the road, since 2005, using the National Yao Jiaohui this platform to create "rest assured drugs with Beijing" campaign.

Zhu Yan said, "rest assured drugs with Beijing," Beijing from the community Drug Quality Praise, is a social reputation. This reputation is the Beijing Bio Pharmaceutical Industry Particularly the intrinsic quality and products of the market by a long-term accumulation, the community perception, the understanding, and ultimately visualize the formation of praise, with rich, deep content. This content can be summarized as reputation, quality and heavy weight taste.

Chu-yen, on the industrial scale, there is no obvious advantage in Beijing in the country, the industry sort of basic up and down in the eighth of nine. However, if the level of industry, the quality of pharmaceutical products to Beijing, but the country's leading scientific and technological content, Tongrentang, Double-Crane, black bamboo and other "Beijing drug" brand renowned national and even international markets. To create "drug with Beijing assured" brand, is to vigorously promote the credibility of the advantage, and then be elevated to brand, and further into a market competitive advantage.

Zhu Yan, said: "'Beijing drugs' brand is not empty, empty of concept, it is a corporate brand and product brands were integrated. Therefore, to create 'drug use Beijing assured' of brand building, we will further establish metrics to guide corporate brand building and development, but also rich with brand-building, enrichment and development of 'Beijing drugs' brand building, the formation of 'Beijing drugs' brand and brand interaction, in order to promote biomedical industry in the capital healthy and rapid development. "

by: gaga

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