Beliefs and Realities of About Your Business
Beliefs and Realities of About Your Business
Today, I want to challenge your thinking about you and your business.
Because in today's world, not only the business world, but also the physical therapy world, it's even more important than ever to think differently about your business and how to build it.
I'd like to begin by dispelling some beliefs about business that you may hold.
When you read the statements below, note whether you agree or disagree with them.
A. If you build it (clinic, website, new service), they will come.
B. There's a magic key to the success of my business (if I could only find it).
C. Everybody is my prospect. Everyone needs our services.
D. All we need to do is find a need and fill it.
E. Evidence-based practice is the key to building a solid business.
Now let's look at the 7 realities of a solid, profitable and principled business.
1. Vision and Mission
The values and mission of your practice are not only known and articulated but are also demonstrated every day by everyone your practice.
2. Unique Positioning in the Marketplace.
Your clinic's reputation enables you to stand out from other clinics in your community. This is your clinic's identity, personality, and positioning.
3. Marketing
There is no question that nothing happens unless you market your services. In a healthy business, everyone contributes to the marketing process, everyone represents your company.
4. Communication and Relationships
Your business is dependent upon the quality of your communications and relationships. Your communications, both internal and external, need to be honest, clear, and purposeful. Your business is its people and ought to be people-driven. Treat it as a community of trusted, talented, and dedicated people.
5. Customer Service
Always delivering what you promise and even more is the hallmark of a customer-driven business. Ensure you do this consistently and dependably.
6. Leadership
No business can endure without strong committed leadership which is principled and value-driven, leading all levels of your business.
7. Productivity
To maintain growth, your team members need to be productive, effective, and efficient.
Your Action Step:
Identify which of these statements are your reality today.
Identify in which areas you need to make improvement in order to build the business you want.
Identify where you need or want help.
Physical therapy practice owners who want a better worklife balance and a smooth running operation with high client numbers learn how to have all of this. Erika Trimble President of Prosperous Physical Therapy and Business Coach has created the first ever business training programs dedicated exclusively to practice owners.
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