Benefits Of Press Release Submission For Online Businesses
In every business, may it be online or offline
, SMEs or corporations, exposure is everything when it comes to achieving success and continuing to thrive and maintain that success.
Being visible and highly exposed in both search engines and the minds of internet users and potential and actual costumers is the only way for your website to be known that it exists to many online visitors.
Typically, the aim is to attract favorable media attention, a press release, an official recorded or written statement usually directed towards members of the press that gives information on a particular matter that supposedly has some news value or newsworthiness, is a great venue that an online business can leverage so that it can be recognized and be known over the Internet.
Usually, online press releases are e-mailed to assignment editors at online newspapers and magazines as well as article directories. There are also commercial, fee-based press release distribution services, such as news wire services, or free website services, that make press release distribution more affordable and a level playing field for smaller businesses. These websites hold a repository of press releases and claim to make a company's news more prominent on the web and searchable via major search engines.
A press release also, aside from being an essential communicative tool that lets users know about your company and website, can be used to communicate with search engines as these will help the site to be optimized, viewed and ranked by search engines.
So here are the Benefits of Press Release Submission for online businesses:
1. Increase Company Visibility for Search Engines
Search engines primarily display search results that provide great user experience, which means search results that are interesting, accurate, informative and useful. And with press releases, this could be a means for an online business to inform the launching of a new website, important updates or promoting new products or services that are important to customers, old and potential alike.
2. Provide Exposure to New Users
An online press release can be a great means of providing added publicity to a new or existing online business or website that may prove very valuable in gaining valuable online exposure for your business.
As through online press releases, your online business can announce a range of news items, such as scheduled events, personal promotions, awards, new products and services, sales and other financial data, accomplishments, and others. These online press releases can also be often used in generating a feature story or are sent for the purpose of announcing news conferences, upcoming events or a change in corporation. With these, you will be making your site become recognized and known over the Internet.
3. Good Press Release Can Go Viral
As online press releases may include clear facts of what the press release is all about, answer the "What's, When's, and Where's" of its subject, as well as include a further description of the facts already provided to give the reader a better understanding of its subject and contact information of the person or business involved with its issuing, when the online visitors such as editors, columnists or reviewers as well as other lay readers are satisfied with your online press release, then it could mean a case of one reporter picks up a story, and then spreads it from one publication to the next.
So, dont underestimate the power of online press releases. They are still a powerful SEO leverage tool.
by: Audrey Abbey
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