Benefits of digital label printing

Benefits of digital label printing

Benefits of digital label printing

Labels are found on almost every product, wine bottles, food labels, health and beauty product labels are to name a few. If designed correctly, the label can be enhance the product's appeal, which is why more and more businesses are turning to digital printing to give their product labels better colour, detail and clarity.

Using digital labels on your products can not only improve the way your goods look, but can also benefit your business in a number of ways. The biggest advantage to digital label printing is speed. Digital printing eliminates the need to generate plates which in turn removes the lengthiness of the process, meaning that digital labels can be printed in the space of minutes instead of hours.

The quality of the label is also improved if a digital printer is used. Digital printers allow your business to use elevated resolution and a wide range of exciting colours. The difference in quality between a label printed using traditional methods and a label printed digitally is noticeable, so it is better to produce labels of a decent quality.

The cost per actual label when using digital printing is far less than it would be if produced using traditional printers. Since there are no plates to produce and minimal machine setup is involved, the price of a digital printing is relatively low.

Another advantage of digital label printing is a technique known as 'gang running.' The term describes the ability to join several designs into a single printing job. This is impossible with flexography printing as each custom label design would need its own separate plate. In digital printing, you are able to 'gang' together multiple labels and designs into one print job. However, this method only works if the labels are all of the same size.

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