Best Tips to Create a High Converting Squeeze Page
Best Tips to Create a High Converting Squeeze Page
Squeeze pages are powerful sites whose main purpose is to get information from the visitor. A high converting squeeze page can convert at around 70% where 45%-55% is considered successful. If your squeeze page is not getting the right conversions, here are some tips that will boost your conversions.
Strong Headline
Always use big, red fonts when writing the headline as it grabs the visitor's attention. Come up with a super compelling headline so as to captivate the visitor to want to read more about your website.
Benefits
Imagine your website is divided into 2 sections, one on the left and the other on the right. The left side is where your benefits go and on the right, the picture of your free gift and the autoresponder code.
Make sure you emphasize on the benefits of your product in point form. Note: Keep your squeeze page short and sweet. Don't tell the visitor long sentences that will confuse your visitors, instead you focus on answering the important question visitors want to know. "What's in it for me". You tell them how your product can benefit them as well as how it can solve their problems.
Autoresponder code
Always have your autoresponder code above the fold. What I mean is when a prospect visits your website, the first thing they should see is your product with your webform. They should not have to scroll down the page to see your auto responder code.
It is also essential to have a strong call to action button. You will have to tell your visitors what you want them to do. So words like "Click here to download my free ebook" or "Grab your free download now" works very well.
Other tips
Include a privacy policy which states that the visitor's email will not be shared with any other parties and you hate spam as much as they do. Adding an Earnings disclaimer page will protect you from any lawsuits.
The question I get frequently is - To use video or not. I believe that text squeeze pages converts better because it is short n simple. Videos are too long and some are poorly made, so unless you are good at video marketing I would suggest you stick with text squeeze.