Best Way To Increase Your Business - Link Building
When you want to run a successful business online
, your website should have good exposure to the search engines. In other words you can say that your pages must rank good in eyes of search engines. In order to get good page ranking and higher credibility you should take some measures and link building is one of them. Link building is the process of directing keyword phrases from external websites to your website domain.
There are two types of links prevail on the web.
Reciprocal or two ways linking where two sites mutually gives linking each other.
One way links or only incoming links are useful and most sought after linking method.
Ways to Do Link Building
There are various ways to establish one way links and some of them are given below.
PPC (Pay Per Click)
Link ads are placed on the contextual similar pages and payment done only when user click on it. This seems expensive but it is cheap in compare to traditional marketing expenditure. Here traffic is pre-qualified as people only clicks when they are interested.
Link Purchase
Purchasing link from relevant sites is common practice and it has higher value in ranking algorithms then PPC. It provides good and pre-qualified traffic.
Directory Listing
Directory listings such as Yahoo directory, DMOZ, Best-Of-The-Web.org, business.com, bCentral.com, etc. provide valuable links to your site. Major directories are well established, well maintained, well trusted and useful resources. In addition to major directories you can get links from your industry specific directories and some local yellow page like directories.
Blogs
Popular blogs can bring flood of traffic for you within short span. However it decrease with time but link remains. Blog spread linking virally since relevant content are repeatedly linked by other bloggers.
Articles
Articles are greatly beneficial. You can get direct traffic through signature linking for authors. It also increases awareness about your brand. If it placed on qualitative and higher ranking websites it give more benefits in your ranking. Linking lasts forever.
Press Releases
A press release if posted on high ranked site it has good benefits. It not only provide back linking through author box but also give you a media exposure and Google exposure because Google directly show your PRs in its search results when posted online.
Social Networking Sites
Social networking sites are useful especially social bookmarking site to give quality as well as permanent linking. Their page rank is high and their trustworthiness earns you some extra from search engines.
Link Bait
Link bait is unique and interesting content that other sites naturally want to link to. There are five different types of link bait commonly referred to as hooks. News hooks, contrary hooks, attack hooks, resource hooks and humor hooks. Link baits work well when content is really catchy.
Factors Affecting Link Building
Page Rank of the Linking Page
It decides how much link juice will flow to your pages. Always choose higher page rank sites then yours so link juice will flow to your site.
Number of links on the page
Number of links exist on that page is decide your link share so always try to get link where competition is low.
Relevancy
Try to get links from the relevant segment of your industry and place your links in relevant categories so you can get quality traffic from it.
Anchor Text
Anchor text is important since it is only visible hyperlinked text in link so optimized it with best keywords. Use anchor text in external links, internal links and navigational maps.
Types of the Page
Dynamic pages many times are no follow type and give nothing to you. Similarly flash and JavaScript pages are again useless for link building since search engines never recognize them. Also avoid the framed sites.
by: Jessica Woodson
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