Beware Of Tm To The Gate Month Appliances "gaokaidizou"
Work after one month of bidding, China
Work after one month of bidding, China
Home Appliances
TM to
Work finally coming to an end. Beijing on July 31 published a successful home appliances TM to the
Sell
List of companies and recycling business; Shandong provincial government on August 1 announced the "temporary Shandong appliances TM to the implementation of measures" ... ... "National Edition" TM is ready to work much consumer attention, a recent of the 31 provinces, autonomous regions and municipalities survey of 14,947 people, if they meet the conditions, 82.6% of the public willing to accept the TM to.
Shows, home appliances TM to meet the interests of the people, for the expansion of domestic demand is also very helpful, and this corresponds to how to start from a consumer point of view, the real consumption of 82.6% will be translated into reality power to prevent the policy of "Gaokaidizou" multi-pronged approach to address also.
"National Edition" TM Month gate
It is understood that far apart from Beijing, Shandong, ready to work outside the two, including Tianjin, Shanghai, Jiangsu,
Zhejiang
, Fuzhou, Changsha and other cities, and experimental work is also ready, "originally on the 1st to start, but the details of some of the problems encountered, it will be delayed, but will definitely start the month." Fuzhou and the old household appliances One official said renewal work. By then, the people at home as long as the replacement
TV
Machines, refrigerators, washing machines, one of five categories such as air conditioning and computer products, to purchase new energy-efficient appliances, they are entitled to 10% of new home appliances price subsidies.
This, the most happy than consumers, and Fuzhou, a group of people told reporters that he has long waited for, he said, "This policy is very cost-effective, such as the use of air-conditioning period is 8-10 years, if used 6 years of basic air-conditioning is 'old air', not only the new air-conditioning power consumption more than 40%, is worthy of the name 'Electric Tiger', but also because the aging of the internal circuit, it is easy to cause electrical short circuit, causing security problems. So , not as Naqu TM to cost-effective. "
In fact, household appliances TM to a traditional
Marketing
Means, usually take the form of home appliance manufacturers and used household appliances recycling companies to cooperate, according to the number of years and recovery appliances for consumers to purchase appliances using conditions corresponding to enjoy discounts when the cost of the recycling companies and manufacturers share the burden, but by the government to subsidize to drive consumption is the first time, so the move was widely welcomed by consumers. It is estimated that the pilot of the nine pilot provinces and cities of light than 500 million Jiu Jiadian waiting for new ones; if the policy is implemented well, will soon push the country's 31 provinces, there will be 9? 0,000,000 units Jiu Jiadian renewals business opportunities, said appliance is in TM to "high" state that enough.
"National Edition" than "folk version of" transparency is the main reason consumers look forward to
Starting from June 1 to implement the TM, although the implementation details have not yet published, but from the stores to manufacturers, are trying to use "TM" to attract attention, this is called "folk version" TM to.
However, because of "folk version of" TM is the company most of its rules, changed rules, "lie," "inconsistent," etc., often found in newspapers, making consumers wait and see the majority, Mr. Yu Guangzhou told the public their experiences, "I saw a 2599 yuan for an air-conditioning, trade-arrival of the more than 300 yuan, but I come to see the discounted prices the last few weeks, how is also cheaper point?" Yu found phenomenon is not surprising. Many manufacturers name of "TM" on the cover, the surface part of the old products to offset the price, but the actual sale price or we usually commonplace in the Marketplace "price." Netease Forum, 1 User, said: "I redemption of a television, but later found a TV to give away the business. Sad ah!"
Reporter, a home appliance store in Fuzhou, also experienced this situation to a domestic
TV
Brand, for example, sales of the brand, told reporters that if the purchase of more than 42-inch TV, even if no old TV, promotional staff can be provided on behalf of the old TV, consumers can enjoy the redemption of the discount.
Beware Of Tm To The Gate Month Appliances "gaokaidizou"
By: tianli
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