Big Brands Renovate Their Old Classic Items For The New Year Mass Purchase.

The design inspiration of my items comes from 60s fashion

. This is the most heard saying from the designers. And this fulfills the old Chinese saying of plant trees for the benefit of posterity. Those old classic items are providing good models for the nowadays fashion designers; and you can never say they are plagiarizing, for they would have the interesting saying of we are designing these with the salutation to our masters.

You can not criticize them, because the designers always add some fashionable points in their items on the basic of the classical popular items. And these new items may become the top sales in the stores if they are lucky enough to catch up with the Top Fashion. After all, the old classic items are able to stand in the top places by time.

So, you will see every year the magic tricks occur in approaching of the Xmas and New Year. The Big Brands renovate their classic old items for the market, with a hope to earn big bucks. The remarkable one this year is Jacobs. In the upcoming anniversary ceremony of Marc by Marc Jacobs, the big boss decides to renovate the top 10 popular styles and to release them in Spring 2011.

Different from Mar Jacobs, Gucci has its own tricks for the New Year. Gucci chooses the top 30 most precious from 600 Gucci Bags that uploaded by the collectors, and do auction by Christie's with the lowest prices of 600-3000 GBP. Actually, Gucci does not plan to make any money from this promotion; it is to make a good basic for the Gucci museum in Florence.

The renovation of the items by the big brands in the world will surely have a blossom in the market. For the certain customers who are keen on the retro models but do not want to wear used items, the renovated items will be a good choice.

by: Eric He

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