Big Companies Involved In Small-appliance Industry Is Facing New Leap - A Small Household Appliance

A long time,

A long time,

Small appliances

More in the secondary market, while three or four markets, the

Consumption

Low level of business sales channels, maintenance capacity were not extended visit, so have sales of small household appliances depression. But with the entry of big business and consumers

Life

Raise the level of small household appliances now have begun to enter the three or four markets, and have changed the maintenance can not keep up

Service

Short board, small household appliances maintenance in some areas has become a hot industry ... ...

Profits of small household electrical appliances has remained at about 30%, but the high profit margins over the years from manufacturing to service industries are relatively chaotic. Today, this situation will worsen as the big brands of appliance standards to enter and complete and has been changed.

1 market is relatively stable growth pattern

2007, the small appliance industry, the development of stable and strong consumer demand for small household electrical appliances showed more enthusiasm, the market prospect is very optimistic.

According to CCID statistics, in 2007, personal care of small household appliance market, continued growth in sales of 7.66 billion yuan from 2006 to 8.49 billion yuan, an increase of 10.8%. In 2007, China

Small Home Appliances

Maintain a rapid growth momentum in the market, home appliances market-wide sales reached 12.344 billion yuan, accounting for a small household appliance market share of 12.7%, compared with an increase of 13% in 2006. As part of people

Health

Health awareness has increased,

Air Purifier

Small household appliances as a health product, market prospects, the air purifier market in 2007 reached 4.038 million units sold, compared with an increase of 24.4% in 2006, showing strong vitality.

CCID Consulting predicts the next 5 years, our small domestic appliances market will show the following two major trends: First, continued growth, annual growth rate will remain at 9.5% of the market in 2012 will reach 20.19 billion element; second market competition, technological competition will be the commanding heights of the major companies to expand their market weight. Who holds the key technology or who is a breakthrough in technology, there are characteristics, there are differences, who can occupy a place in the market, small household appliance market will be more scale and standardization, and industry standards will become better.

In the field of small appliances, foreign brands and local brands have been relatively clear boundaries, foreign brand with a complete product line, advanced technology and high-quality and stylish appearance of the

Iron

, Command half of the vacuum cleaner in the field. In the men's electric shavers, female care and beauty of small appliances, the brand has a higher concentration,

Philips

,

Matsushita

, Braun probably accounts for around 59% market share, of which Philips is the market share of 42%, 10% of Matsushita. Local brands are mainly concentrated in the small domestic appliance market, the market structure is relatively stable.

2 product quality to accelerate the industry reshuffle

Small household electrical appliances production and capacity expansion at the same time, product quality as well. This rapid access to large household appliances enterprises, increased competition within the industry are inseparable.

High profit margins of small appliances and huge market potential has attracted many major household electrical appliance enterprises to extend product lines in.. All along, China Small Household Appliance Industry concentration is not high, the brand many and complex, the national manufacturer of small household appliances about 5,000, but most are small investment, small-scale production, so the quality is uneven, which is great household electrical appliance enterprises to create the conditions for entry. In recent years, large household appliances enterprises use their own brands and technical advantages quickly occupied the small household appliance market, the industry pointed out that "survival of the fittest" law of small household appliances are being played, the industry will reshuffle the cards, some companies will be marginalized, the brand concentration will continue to increase.

From 2007, AQSIQ quality small home appliances sampling results can be seen, the quality has improved, small appliances. Indoor

Heaters

Quality sampling and 99.9%, compared with the previous year, the sampling rate of 14.9% qualified.

by: gaga

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