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Blackberry Fan Obsessions

For any company, the only thing better than when a customer likes your product is when a customer loves it

. Developing a fan base and ultimately a cult following can help to move a product to a whole other level. Thats exactly what happened with BlackBerry. The company originally gained popularity with business users who loved having an easy to use QWERTY keyboards and email on the go feature on their business phone

. But BlackBerry took off in a whole new way when their smart phones were introduced with BBM, BlackBerrys proprietary messaging program.

Even today, the youth consumer is more fixated on BBM for their BlackBerry device than any trendy application. True fans of the brand are so devoted to BBM that they have created their own language, their own forums and basically their own way of communicating. BBM users readily share BBM pin numbers, create groups and invite others to join their conversations, thereby facilitating further reach for the BlackBerry brand. In fact, young adults cant get enough of the BBM service and the exclusivity that it gives them for being in a unique group. This group continues to grow, with thousands of new users joining each day, and the demand for BlackBerry devices increasing as well. This is also partly due to the fact that the BlackBerry price in Malaysia and other global hot spots remains competitive, so the brands products are accessible to an even larger (and younger) audience.

Its no longer the case that BBM is available on smart phones only. In fact, the popular messaging service is now featured on the new BlackBerry PlayBook tablet. The BlackBerry bridge is a features that allows users to run multiple PlayBook apps, while streaming music, watching a movie or sending texts through BBM. And the device is jam packed with new technology features that allow users to multitask, connect and play at lightening speeds. The BlackBerry PlayBook specs are quite impressive, offering stunning multimedia through two cameras (a 3 mega pixel front and 5 mega pixel back camera, both of which are 1080p Full HD and provide a crisp clear display), along with one click video chat and support for Flash. BlackBerry is giving its fans everything they could want all in one slim streamlined package that weighs about pound. The BlackBerry PlayBook isnt a replacement for a smart phone device, but it is a great tool for accessing the web, streaming multimedia, gaming and staying organized.


Part of what BlackBerry fans have to come to love about the products is their ability to be customized, and the PlayBook follows suit, offering plenty of options for accessorizing and personalization.

by: Ola
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