Blue Book Of 10 Culture: The Direction Of Digital Content Is The Key - The Number, Policy - The

Recently, the "culture of Blue Book: 2010 Report of China's Cultural Industry" by

the Chinese Academy of Social Sciences and the Ministry of Culture and Culture Research Center, Shanghai Jiao Tong University National Cultural Industry Innovation and Development, prepared jointly launch base. Report that called last year to open the creative industries, and also of China's Cultural Industry "transition year", "digital content" as a "major cultural industry" positioning the development of formalized.

Reported the latest data, the steady growth in domestic consumption last year, in which cultural consumption markets also have good performance, has reached GDP40% level. Needs from the private, public needs and export the analysis of three last year, domestic market size of China's cultural industry is about 800 billion yuan.

According to Blue Book in the statistical analysis shows that Education Consumption, new media consumption, tourism, consumption and performance market, consumer film market in China last year to become residents of the four hot spots of cultural consumption. Beijing, Shanghai, Guangzhou and other economically developed cities in last year's performance accounted for 70% of market share.

Publishing industry last year, the National Book Sell Increased by 20%, 40% growth in new media publishing for more than 30% of output growth, investment growth of about 36%. Feature film production industry in China last year reached 456, the highest in India, the United States after the third in the world. Annual film box office market, up 42.96 percent year on year increase in the national urban cinema box office revenues of 6.206 billion yuan. Movies comprehensive benefits 10.665 billion yuan year, up 26.47% increase. Cartoon animation industry in 2009 to maintain a rapid development of domestic yield increase of 31%. Last year, Radio TV Total revenue is expected to reach 166.5 billion yuan, an increase of 5.18% compared to 2008, of which over 10 billion of the provinces are Beijing, Shanghai, Jiangsu, Zhejiang and Guangdong.

Last year, Financial New technologies to accelerate large-scale commercial risk, under the impetus of the 3G, media convergence and the trend toward mobile terminals become increasingly evident. In 3G driven by concepts such as mobile phone users increased 120 million a year, 2.33 million people, accounting for 60.8% of Internet users, mobile Internet has become a new growth point for Internet users. Known as "the next generation of radio and television network of China (hereinafter referred to NGB)" The launch became hot last year, the largest radio and television industry can be seen as limited to speed up implementation of the digital television conversion and speed up the overall development of mobile multimedia broadcasting (CMMB) in a strategic initiatives.

"Culture Blue Book" that the biggest increase last year of digital cable TV users, mobile TV, Network TV further development, local telecommunications and broadcasting sector has to act to break the local broadcasting and telecommunications policy of mutual non-entry barriers. This major development issues surrounding the triple play will appear a climax reform and policy innovation. In addition, the state-owned Cooperation Will be the focus of the publishing industry in 2010, digital publishing or to rewrite the rules of the game publishing industry.

by: gaga

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