Boost Sales With Ecommerce Ebay Integration

eBay is the big daddy of online shopping and although there have been changes over the years

, it still continues to be one of the most influential sites on the internet. If you already own an e-commerce business or plan on starting one, you should not overlook the effectiveness of eBay. It is known to be one of the largest search engines in terms of online products and reaches millions of people across the world. Intelligent business owners are learning to integrate eBay with their own e-commerce store and doing it very successfully.

If you already have an eBay store, but have not made the move to build your own ecommerce site separate of eBay, you're missing out on enormous growth potential. There are a few disadvantages of having an exclusive eBay store. The biggest disadvantage is that your entire business is at the mercy of eBay. Even a minor change in their regulation or policy may have a huge effect on the success of your business. You are subject to both insertion and final value fees, and a lot of sellers have been complaining about the increasing rates. Finally, eBay is a marketplace with a lot of competition. The type of buyer it attracts is usually very price oriented and is always looking for a bargain. In order to remain competitive and turn that person into a buying customer, you have to ensure that your product prices are low. Attracting customers with low prices is a good method, but it's not viable for your business in the long run.

If you already have an ecommerce store, but do not have an eBay presence, you are losing out on a vast number of potential customers. It's extremely hard to make your mark on the internet when there is so much competition out there, especially in the very beginning. You have to work on your store's search engine optimization, marketing to a targeted audience and spend a lot of money on advertising across the internet. Ebay enables you to put your products in front of consumers who are already there to spend money. They are prepared to make a purchase and are simply browsing to find the products they want. If you are able to capture the sale, you should use it as an opportunity to build a relationship with the consumer so that he or she can purchase more from you later on. The great thing about eBay is that they are very well established and their consumers feel safe. If you give them the impression that you are a trusted seller, the consumer will not have a problem buying from you again from your own e-commerce website.

There are a number of ways you can get eBay users to shop directly through your own online store. Doing so will help you build a bigger following and lower your costs by forgoing all the eBay fees. Another method is to create links to redirect people off the eBay website. You are not allowed to directly do this on your product listing pages in eBay, but you can add outbound links on your 'About Me' page. You can even use HTML to create an amazing looking 'About Me' page with links to get people to go to your online store. If you want to get eBay users that have found your products to check out your 'About Me' page, you need to entice them with discounts or free shipping. You can also link to other eBay pages on your product listing pages so make sure to create noticeable links to your 'About Me' page near the top of your listing. Images can also be used for the same purpose. Add watermarks of your URL and add them to all of your product pictures. Make sure it is very easy to read and more eBay users will be taken to your own site.

There are a number of other creative ways to introduce your e-commerce store to eBay customers. Email is another area of great importance. You will need to contact eBay users through email so it's important to use an email that includes the domain of your online store. Do not forget to add a signature on the bottom of your emails with information regarding your e-commerce website and a link to it. After someone makes a purchase, be sure to include thank you cards or sticker logos with your e-commerce URL printed on it. Provide coupons for future purchases through your online store or give them free shipping. That's how you get a life-long customer out of a one time eBay purchase.

Now that you know how important it is to use both an e-commerce site and eBay for your business, isn't it about time you learn how to use them both seamlessly? If you manually manage both sites, it will take you double the amount of time and effort which is something that no business owner wants. If you have the right ecommerce solution, you get to save time by streamlining your operations and automatically listing products to eBay while you list to your own store. Use ecommerce eBay integration to combine tasks such as inventory management and customer services, and most importantly sell more.

by: elogichick

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