Boost Your Business With A Blog, A Book And A Speech

These days everyone searches for everythingeven business

, products, services, and expertson the internet. That means if a potential customer or client needs to purchase a product or service, they turn to Google, Yahoo, Bing, or some other search engine to find the right person or company for the job. If you or your company do not come up on the first search engine results page, you probably won't be the person they call.

The easiest and fastest way to place yourself on the first search engine results page, or even in the #1 Google search result spot, is to blog or to have a book. A blog gives you an online presence and fresh content on a regular basis. That new content gets cataloged regularly by search engine technology, called spiders or bots, and raises your website or blog up in the search engine results pages. Why? Because your content is filled with key words and keyword phrases--or search terms--being used by your potential clients and customers. These are the words used by people searching for your business or product.

A book serves as the best business card you could ever hand out. As soon as a potential client or customer sees that you are an author, they will consider you an expert and much more credible and trusted than someone else with a similar business--someone who handed out a plain old paper business card. In fact, you become an authority. You become a thought leader. Your book also becomes searchable on the Internet; it will be listed on Amazon and will come up when people search for something related to that topic as well.

Thus, a blog and a book not only make you more easily findable but also make you more trusted and credible. That means you will have more leads, more clients, more customers, and your business will make more money.

Additionally, the media will begin to seek you out for interviews. Organizations, too, will want you to speak to their members. As a speaker, you can bring in added revenue. Plus, you get to peddle your wares--your products and serves, inluding your book--to all the people who attend your talks. You can also give workshops, teleseminars and webinars. You have now become a professional speaker.

That's why any entrepreneur who wants to boost their business needs both a blog and a book. It's a sure fire way to boost your business.

by: Nina Amir

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