You don't always have to embark on large projects and incredible campaigns to get a strong and positive image for your business
. There are simple things you can do that can bring great results for your business in terms of boosting your company's online image.
Here are some of the things that you can do to boost your business' image online. These things require time but do not require a lot of money so they are perfect for small businesses with not a lot of money to burn on marketing and branding:
* Utilize a blog for your business- anyone can blog. The blog has become a very cost-effective and useful tool for business. You can use the blog to establish a good reputation online. You can start a blog with a free host.
* Use Twitter. Twitter is a simple messaging service which presents great potential for business. Twitter is a service that allows you to build a network online. You can then post 140-character messages through the service. Your messages can be seen in the feeds of the people within your network. You can use Twitter for a whole range of uses.
* Hire a virtual assistant- this is a very simple thing that you can do that can have such a great impact on your business. Virtual assistants can do many tasks to help you with your branding and other activities online. A Catch Friday VA only charges a minimum of $10 per hour and you can already assign some of the time-consuming tasks in your business so that you can gain more time for other tasks.
* Do online article marketing. Article marketing is simple. You just need to write articles and distribute them. You can do this or you can assign this task to your virtual assistant. What's good about article marketing is you can get such good mileage out of a single article. You can use a single article for various distribution sites. You only need to write the article once and you can already gain so much exposure from it.
* Create a Face book Fan Page- Face book fan pages can help you post important announcements for the people in your network. What's great about Face book is how you can share photos, videos and other materials and not just short messages. Face book has features that can overcome the limitations of Twitter. You can combine the use of both plus the use of other social media to really establish a good reputation online.