Brand Catalyst: The Art Of Tag

Miss Hong , a white-collar in Chongqing city, always worried about the purchase of clothes in long term

. In the weekend, miss Hong begin to walk around clothing stores. What let her felt disappointed is that major brands still in coats, down jackets as the main product in the winter, and the model has not changed much. However, she cant help stopping in the front of a short coat because of the hanging.

This is a plastic imitation metal triangle folded tag, and hanging below a small Chinese knot which feel joyous. Opened tag, which first is a "in cold weather, you need more clothes." And the next is the fiber content, washing way tag and other thing . After reading the tag, Ms. Hong let the salesman take down the clothes and went into the dressing room. After the selection of a good size, Ms. Hung bought this coat. A brand so pay attention to the details of own product, and its products are naturally superior.

The clothing label is the inevitable outcome of the development of modern clothing culture, have an active role to promote their products to enhance and protect the reputation of garment enterprises.

In the survey, a brand clothing tag was designed on ingenuity. The brand clothing tag size is similar to the common, but there is anther page in the middle. Above detailed list the clothes fibers used and ratio, a variety of properties of the fibers, even brought clothing water temperature of the wash, the way of washing, as well as the type of cleaning agent and maintenance, etc. are printed on it. From the consumer's point of view, this tag looks feels intimate and comfortable. At the same time, it shows that the clothing enterprise is responsible to the consumers.

It is worth noting that now many textile and garment enterprises have begun to focus on the certification label and show it on the hang. Such as cotton, wool certification, ISO certification, green product certification, etc. this is a good thing, not only allows consumers to buy rest assured also indirectly own corporate image publicity. In addition, there are some enterprises print the bar codes and other security means on a clothing label.

So far, An increasing number of textile and garment enterprises have come to realize the clothing label which reflect a manifestation of brand integrity. Publicity window enhance brand value, has become an important means to enhance the competitiveness of the brand.

Foshan Jinsha DongLian HongSheng Plastic & Hardware Factory is engaging in manufacturing hanging particles and bicycles, which owns automatic mold processing and producing devices, Participate positively and rational responsibility is our survival resource power, we hope you can join us and established long-term relations of cooperation with us.

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by: vera_liu

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