Most business owners want more and more people to come into their business
. One of the signs of a successful business venture is continuous growth and therefore it only makes sense that this is the focus of most business owners in a variety of different occupations.
Brand and logo recognition is one of the best ways to ensure an influx of new customers on a regular business as this is the best way to influence people with a soft sell advertisement. Gradually exposing people to your business name and logo helps them to get comfortable with your business even before they come through the door.
Now you know one of the many reasons businesses like to use promotional merchandise for giveaways to their customers. If you give out a good number of logo imprinted items this translates into your items being seen all over your local area. And they are such a gentle form of advertising most don't even think about them as advertising, they are just happy to get a free gift, no matter if it does have your logo on it.
As they use these items in their daily life, they are exposed to many people who may have never even heard of your business. Those people who are right there in your community and who have yet to come in and see what you have to offer. Over time they will be exposed to this logo over and over and they will gradually become comfortable with the idea of your business.
The type of brand recognition and name familiarity these items bring will impact these people who don't know you, and when they need what you provide they may be inclined to choose you over your competition. They might not even remember which promotional item it was they saw, but it still will have a subconcious impact so that they will do business with your company.