Branding Your Business Via Contextual Advertising

Nothing has the ability to brand your business more effectively than a trusted referrer

, meaning, the person that refers an individual to your products or services is highly trusted.

This is a pretty simple concept in principle, but getting it to work effectively for your business, be it a traditional business or a virtual one takes some creativity.

This is where a solid content marketing program comes into play.

Content marketing is the effective use of content in a variety of forms such as articles, videos, and emails as a means to promote your brand indirectly.

When I say indirectly, this simply means that the content, whatever form it takes, should never be blatantly self-promotional in nature. This is important because of the fact that blatantly self promotional content loses the trust factor with its readers or viewers.

When this happens, the content loses its ability to become a trusted third party referrer of your products and services.

To gain the most benefit from your content as a promotional tool, it would be wise to make careful note of the following tips:

Focus On A Problem That Your Audience Has More often than not, any product or service that a company or family owned business offers addresses a need or issue. Any content written or produced as a means to promote a product or service should always address the needs of the potential client. It should highlight the problem and address any concerns that the potential client may have.

Demonstrate Your Knowledge Showing a strong command of the issues surrounding what drives the need for your products and services is key. Potential clients want to feel comfortable and they want to know that your skill set is the right one for their situation.

Address The Problem With A Real Solution Addressing their needs with timely and effective solutions is where your content shines. After you have addressed their problem, demonstrated knowledge and a skill set relevant to the issue, then you have built up the readers or viewers trust to a level where you can make a solution.

Make Your Recommendation In The Content A contextual recommendation, be it a link or a video or a banner, is absolutely necessary in terms of getting a solid conversion rate. More often than not, the reader or viewer (if they are targeted) focuses exclusively on the content and what it directly in it. In most cases, any links or ads not in the content are never seen and are simply filtered out by the brain.

One of the best ways you can get solid contextual advertising is through guest posting highly unique, relevant, and informative articles on websites with an existing user-base. There are many available on the web that allow guest posts and already have a built it audience.

While there are some that accept and publish articles for free, many establishments with a high level of trust-rank with search engines and a loyal reader-base charge to publish content. The submission fee varies greatly and is determined by market value.

by: Mark T H

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