Branding and the importance of choosing the right business name
So, in summary a unique, great name will stick quicker and faster with your market
, meaning that you will have to spend less money getting it there in the first place and less money keeping it there. A generic non-descript name must work massively harder to secure a place in hearts and minds and will require more investment to hammer home your message. Is it possible to create a great brand (one that consistently delivers you more profit and which raises you above commodity level) with a poor brand name yes. But you better have deep pockets. Get it right and everything else becomes so much easier.
Branding and the importance of choosing the right business name