Break Through Advertising Clutter By Using Business Card Magnets

Break Through Advertising Clutter By Using Business Card Magnets

Once upon a time, the business card was king. As an identifier, as a trade tool, a way to get your business known, it was very nearly the only game in town. But that time is long gone. Modern competitive pressures demand something more, such as business card magnets.

Let's face it; consumers today are bombarded with advertising and marketing messages from virtually every side. From billboards, TVs, radios, print media and the Internet, people are constantly inundated with ads. As a result, most people have learned to tune out just about all of it. It's tough for a business to break through the clutter in a way that gets their information in front of potential buyers. Business card magnets are an effective way to do just that.

Business card magnets offer a unique appeal, one that breaks through even to skeptical customers who routinely reject most advertising. The key is that people actually appreciate the perceived value of business card magnets independently of the message the business card magnets carry. They offer something the user values.

Think about it. For most people, the only value a paper business card holds is your contact information. If you hand someone a paper card and they're not ready to buy your product or service, that value is limited. Paper business cards are easy to lose. People have no qualms about tossing them into the nearest trash bin. Business card magnets offer several advantages over their paper counterparts.

Business card magnets offer an extra value. They're just heavy enough in the recipient's hand that they're harder to throw away. They simply feel like something worth keeping. More importantly, business card magnets are something the recipients actually can use for their own benefit, regardless of what's printed on the magnets.

In other words, business card magnets are useful for more than just contact information. The recipients can use them at home or office to hold documents in place. While the business card magnets hold the documents, they also keep your contact information where you want it to be -- right in front of the customer.

The bottom line is, consumers find business card magnets useful. People depend on them to keep school calendars, prescriptions, homework and other documents they depend on readily available. Once they're in the market for the products or services promoted on the business card magnets, what are they more likely to do? Call that business whose contact information is right in front of them on business card magnets, or go look up a competitor in the phone book or on the Web? Which would you rather bet your business on?

Like their paper counterparts, business card magnets can be custom printed with whatever information you want to include. They also can be ordered in custom shapes that will reinforce the nature of your business to consumers. You can even order business card magnets that glow in the dark, the perfect way to keep your business info in front of your customers 24/7/365. With all the possible combinations, business card magnets make more sense today than ever before as a promotional tool.

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