Brilliance Auto have time to take into account the new dilemma facing the Guangzhou International Motor Show - Brilliance Auto, Guangzhou Auto Show,
Brilliance Auto have time to take into account the new dilemma facing the Guangzhou
International Motor Show - Brilliance Auto, Guangzhou Auto Show,In late November, the Guangzhou International Motor Show will be opened the seventh big screen, in the Car Sell A good situation, major domestic manufacturers of the year's last show devoted enthusiasm, but there are no "harmony" sound. According to insiders, Brilliance Auto will not be at the official show, only by the local dealers to participate in what, as to the reasons for not participating, I believe many people are well aware, Brilliance Auto is now time to pay attention and do not show the significance of new vehicles to participate in not much.
1, New R & D dilemma facing the auto show is inevitable withdrawal
Brilliance Automotive has this year launched Junjie Wagon and Junjie FSV, Junjie Cross three new models, they Brilliance's product line has played an effective complement, in fact, these two cars are traveling version Junjie FRV and Junjie (Gallery Forum) sedan and Cross models are based on the extension of the existing models of cars, not the new platform models, and new respect for Chi (Gallery Forum) is only a small facelift models, but after four models Brilliance of the "reserve bank" has no new vehicles in years. According to Qi Yumin, chairman of Brilliance Auto
introduction, Brilliance Auto will be used to locate two and a half to build the C-level senior business market, luxury cars, initially named the "New China", while listing has been more than 3 years of Chun Jie, has already begun to change the updates, the new Junjie first half of next year. Such a view, from under a relatively new Brilliance models do have to wait a long time, thus not difficult to see in the new car R & D Brilliance short board, especially with Chery, Geely, BYD, and other independent brands with When compared with this time of Brilliance should miss Zhao, after all, in his auspicious in April under the leadership of the Shanghai auto show fame, unveiled several dozen new models show strong R & D capability.
2, product quality and worrying a lot of recall
The new car R & D facing difficult circumstances, Brilliance Auto did not let the existing products and consumer confidence, as car fuel tank safety hazards exist, Shenyang Brilliance Jinbei Automobile Co., Ltd. decided on Nov. 6, 2009, the call Back from February 15, 2009 to March 19, 2009 and September 4, 2008 to September 2008 among 28 cars produced Junjie FRV, total number of 8984. This is not the first recall of Brilliance, just 5 months ago, due to quality issues generator, Brilliance recalling 13,502 Grandeur, Junjie sedans.
Although the "recall" is a piece of the consumers had a very good models deal with the problem solution, but as consumers who want to buy the car does have quality defects, even manufacturers to recall and replace the new parts free of charge . It should be said as a manufacturer of automobile manufacturers first and foremost responsibility is not strict, and frequent recalls will have to consider more, and this incident will definitely affect the sales of cars, while Brilliance seems to have been affected.
3, sales slump is not the crux of the determination to change
Small displacement vehicles purchased this year, under the influence of tax incentives, the major manufacturers have achieved very good results, the domestic vehicle production and sales have exceeded 10 million. Brilliance is not in the broader market, but under the influence of higher sales volume rose, contrary to all series models are flat, Junjie FSV and the Cross, and no new car should have a hot market, it also directly affects the profitability of Brilliance, which may be affect the Brilliance brand new Class A building of factories, especially to see such a sharp rebound in BYD's own company, Brilliance China should be more low self-esteem of some, but Brilliance Auto did not seem to care about the crux, but looking through the capital market to change the situation.
Production of China, China-made BMW sedans and Jinbei Brilliance China (0114.HK) announced that through its subsidiary, Shenyang Brilliance Jinbei Automobile Co., Ltd. entered into an agreement with Brilliance Automotive Group, to 494 million yuan, will be the autonomy of Brilliance Jinbei car brand Zhonghua sedans business, sold to the parent company of Brilliance Automotive Group.
Should be noted that the above three issues are closely interlinked and also a major issue facing Brilliance Automotive, Brilliance we expect to recognize their own problems and find solutions to Brilliance Automotive out of the woods!