Brokers And Customer Responsiveness In Auto Shipping
When dealing with a company yourself, you may get that feeling that all is not right
but don't have enough knowledge of the industry to ask the right questions in order to satisfy yourself of the company's reliability. This is where the broker steps in. Brokers have the whereabouts to check out a company's insurance, reliability record, the reputation within the industry as well as with past customers. They can also verify that they are licensed in order to do what they do.The broker's decision will be made on the company's past performance, whether it has industry longevity or not. The broker will then give you a choice of several companies that have passed this initial test. You will have much better access to information that is pertinent to you so you can make an intelligent decision on which company best suits your needs.
A website worth noting is Transportreviews.com. You can research brokers and companies on the site and aside from what the broker tells you about the company, this site allows to look into customer reviews. You can determine from the site how many cars are shipped per month and compare the number of positive responses with the negative. You will undoubtedly uncover way more positive reviews than negative, because human nature is such that if they have a negative experience, they will deal directly with the company and/or broker to come to a solution. But, at any rate, you can compare the magnitude of the company's business with the rate of happy customers.
Full customer satisfaction is the goal of any worthy enterprise and the heart and soul of his business. But while 100% positive responses are not a sign of total reliability, neither are 100% negative responses significant proof a company is completely undependable. You should pay the most attention to whether the nature of the complaint is major or minor and if it reoccurs with any degree of consistency. You will have to perform this analysis yourself, the website won't do it for you. Remember any negative comments could be coming from someone for whom the company bent over backward to please, and there was just no pleasing this irrational hothead.
If you encounter customer complaints of wide variation, this could be very meaningful. A dependable company may have a weak point, or have run into one of those genuine cranks. However, the company that dissatisfies myriads of people in many different ways is a company to avoid.
Nonetheless, customer response is only an early phase of your investigation and one of the very few you can research yourself without a broker. By hiring a broker, you will be able to take advantage of the information he can uncover that you can't, not just cryptic customer reviews but official documents and records as well as professional experience, industry knowledge and advice. You will avoid the tedious details involved in industry bureaucracy and endless negotiations to set a price. A good broker is an effective negotiator who will save you money while charging a nominal fee, usually between $100 and $200 dollars for their services depending on the complexity and time restrictions your particular job entails.
by: Tom Kearns