Building Your Business By Building Your Look Book

No longer can reputation and know-how sell you in the salon and spa industry-we are living in a visual world

. Even if your prior work experience and references outshine the rest, there is one thing that will exceedingly elevate your business: a look book.

The foundation of a look book is to create photographic representation of your ability to turn the regular into the remarkable. Aside from proving beneficial from an interview standpoint, look book's are crucial to building up your repertoire. They offer current clients and prospective patrons instant access to you and your body of work.

To begin the formation of your personal portfolio, retrieve print and digital versions of your noteworthy work. Keep in mind to choose a diverse selection of images to illustrate the versatility you have to offer.

If you have yet to seize your past efforts on film, don't fret. Look book's are not limited to snapshots from professional photo shoots; in fact, most salon and spa specialists fill their pages with images from behind the chair.

Think of the last time you've showcased your inimitable ability-wouldn't it be smart to capture that creation for future reference? The best way to take advantage of your everyday efforts is to keep a camera at your station. Consider yourself an artist, and make sure to document each stunning success that you create.

An additional benefit to taking pictures of your actual work is the elation that it will provide for your muse. Along with reaffirming the positive experience that you created for your client, who doesn't love a great photograph of themselves? Furthermore, it will let your customer know that you are grateful for their patronage, and serve as tangible testimony for future referrals.

Look books offer many advantages to beauty professionals. Not only do they provide a way to instantly communicate desired hairstyles and showcase examples of past work, they present instant representation to your flair and faculty, and offer familiarity to prospective employers and clients alike. Look book's are, by all means, an indispensable asset to any industry expert looking to expand their enterprise.

by: Bert Carder

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