Building Your Business? Tell A Story!

It never ceases to amaze me how effective a good story is.

Last week I had a chance meeting with a business prospect. I answered an email query from a business forum that I receive updates from. A very interesting company was looking for a partner to deliver some inspirational training in the area of public speaking. I responded immediately with an informal email talking about story work and the amazing power of storytelling to develop business interest and create growth opportunities. They got back to me right away and we met up.

It was a beautiful day and as I walked to our meeting point I enjoyed the light breeze that was a refreshing break from these unusually warm days. I was relaxed and confident knowing that my story was clear and I was excited at the opportunity to share my passion. The women waiting for me were in the middle of their own meeting and greeted me with great warmth and curiosity.

I sat down, completely at ease and we talked about the beautiful surroundings and the great coffee that was served in the restaurant where they had chosen to meet me. And I told them my story, the story of my work background and the vision I have for my business. I had no trouble talking about my talents and skills, the gift that I bring to the world, it is what I live and breadth these days! They were engaged and excited to hear all about it.

Three days later, a speaker at their conference cancelled last minute. Guess who they called? Yes, that's right, my story had stayed in their minds and hearts and I got the call. I quickly shifted my prior engagements, checked in with my partner and found a babysitter. I filled in the spot and could avail of this incredible opportunity that was made possible by the power of my story.

You see, when your story is aligned with your life experience, values, beliefs and skills, everything falls into place. I did not have to sell my services, I did not have to embark on some kind of intricate marketing process, I simply told my story. And that totally did the job! So, next time an opportunity arises, be prepared to tell your story. That's all you need to do. When it is clear, concise, aligned and passionate, it is more powerful than you can imagine!

by: Lisa Bloom

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