Bulk Sms It Works Wonders For Business
Have you received a short message from your bank intimating you about your latest transaction
? Or did you get an alert about an upcoming fashion show? Yes! Then what you are experiencing is the magic of SMS marketing. Customized messages or alerts are sent by marketers to interact with people.
This form of SMS is called SMS marketing. It is send to thousands of people across various geographic locations to promote products and services. When an SMS is sent to a large number of people it is called
Bulk SMS; the sole aim is to carry out various marketing tasks.
Following are some of the typical tasks that a bulk message performs.
1. Marketing of goods and services.
2. Sending alerts to customers; like stock market updates, payment reminders, education tips, travel and weather reports etc.
3. It is also used to communicate with people in a limited environment; for example, sending SMS to colleagues to co-ordinate business meetings, seminars, product marketing discussions etc.
These marketing messages carry the name of the sender company to identify it from others. If the opt-in mobile subscriber benefits from these messages he/she will not hesitate to open them.
SMS was introduced as a quick messaging tool for GSM environment. But today it has come of age. It has transformed into a giant marketing tool. Bulk SMS gateway is a method to send and receive large number of messages without mobile phone support. SMS gateway platform or application allows the user or the marketer to send his SMS based marketing campaigns from a PC, by-passing mobile phone completely.
Bulk SMS Gateway application is typically available in the following three flavors.
1. A web based interface.
2. Customized application, which allows marketers to connect with the service providers gateway.
3. Or API's that plug into a database directly; Microsoft Excel is one such example.
SMS messages are sent via Short Message Service Center, called the SMSC. SMSC utilizes network protocols to manage incoming and outgoing messages; including queuing of SMS in case the gateway is overloaded.
Mass SMS software is easy to operate. You just need to create a catchy & innovative marketing campaign, select the target recipients and simply click on the send button. Your text based message is instantly delivers to your target audience. It is a great way to establish brands, products, services and also remain in touch with your customers with helpful tips and offers.
Bulk SMS platform offers cost effective, quick and reliable marketing solution.
Bulk SMS marketing platform works in a systematic and disciplined manner. At the top of this unique business setup are the network operators. Bulk SMS providers are the next in this partnership. These providers enter into an agreement with the operators to use their gateways.
An
SMS Reseller is an entity who buys bulk SMS credits from SMS providers. A reseller is the third player in this setup who plays an important role. These resellers sell their SMS credits to end users or marketers keeping a decent margin of profit. The end user is the last entity. They are the people who actually consume credits for their marketing chores. Bulk SMS marketing platform is run by the above mentioned four entities.
by: Srinivas Sakhare
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