Business And Facebook Marketing

Facebook is nearing on having 1 billion users and this means that there is the opportunity for you to market your business to most of these people

. Most people do use Facebook just to get in contact with their friends but they will also use Facebook to see the information on local business. Many larger organisations are beginning to optimize their own Facebook pages as they realise they can get people interested in their products through it.

Firstly you need to set up your Facebook page and you should use a name that relates to your business if not the actual name of your business. Whilst setting up your page you need to make sure that your information is interesting. If you information is boring people are less likely to be interested so you should think about what you put before you actually put it. Your picture on your Facebook page should generally be your company logo if not it should be something fun that relates to your business.

Recently Facebook has introduced the cover photo which requires you to have a larger photo on top of your profile picture. With this you should go with something bright and interesting but like your profile picture it should relate to your business. If you know someone that can create brilliant computer generated photos then ask them to incorporate your logo into a new design so this could attract more users. The URL of your Facebook page needs to be simple as well as relating to your business so it could be just your company name.

It is important to make sure that you regularly update your page so that the people that have liked your Facebook page actually have something to read but it can get to the point where people will leave your page if you update too much. When you do update you page you need to keep it personal so it can relate to people who have liked the page. For example if your business is making chocolate then you should post a photo of one of your employees making the product and this could make people want your product. But if your business is making clothes do not upload a picture of a half made coat as this can put people off your product. You should add any special offers that you have so that people know about them and this can generate interest in your products.

It would also be worth running competitions on your Facebook page so that people will enter and probably get their friends to enter. You can do this by asking them a question and the first person to enter could win a prize or a discount. With Facebook you could possibly run a caption competition and these do generate a lot of interest normally. You can do this by uploading a picture and asking people to write their funniest caption in the comments section. This will work by the fact that when somebody comments on your photo it will appear on their profile page saying they have just done this and this may get their friends to join in and like your page.

What some businesses are starting to do is offering a discount to people who do like their Facebook page. The discount does not have to be much but any discount offered is likely to encourage people to like your page. This is a great way to get people interest because everybody loves cheaper products. As well as this you can invite people from your twitter feed to join your Facebook pages and vice versa as this can slowly but surely create a community amongst the users. But as well as this you will need to link them both to your website as the main aim is to get people to use your website so that they purchase your products.

To get the page started you can get your friends to like the page and promote it with their friends. This will take time as you cannot start a Facebook page and suddenly get 5000 likes, it takes time to build up a big fan base but once you do this it will be worth it. This is because the people that like your page obviously like your products so you can easily get them interested in any new products that you have and this can save you the cost of advertising.

by: James S. Doughty

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