Business Article Marketing: Article Submissions Are Key To Business Success

First, let me tell you how and why I started doing article marketing

, and then I'll tell you how business article marketing can be used to get more visitors to your website.

I started out in much the same situation that you're probably in--Several years ago I had a product that I had created that I wanted to sell to people online. The only problem was that I didn't know how to bring attention to that product in order to make the sales. I wasn't sure the best way to do that on the internet, so I started doing research on what it meant to do internet marketing.

I tried a variety of different methods, and after much exploration, I decided that submitting free reprint articles was the key to online success. I came to this decision from personal experience--I had tried submitting articles, and I enjoyed the results I was seeing.

What are the perks of article marketing?

1 - First of all, pretty much anyone can do it.

When you submit articles, you're helping Google to associate your website with particular words that your target customers are searching for, so you're actually making an impact on Google and the other search engines without having to accumulate a lot of knowledge about SEO and how the internet works.

In the process of gaining more experience with submitting articles you will start to learn about how the internet and search engines work, but you really don't need to start with such knowledge. You don't have to be a "tech head" or SEO expert by any means.

2 - It doesn't take an overabundance of time.

It just involves writing and submitting articles on a consistent basis. You will obviously take time to write the articles, but you're writing on a topic that is familiar to you, so it isn't too difficult.

3 - Your articles can help you develop a reputation for being an expert in your field.

Through your articles, you will be teaching your readers how to do something related to your field. So with each article that you write, you're showing the world what you know about your niche. As you write articles consistently, you will cover a broad scope of sub-topics under your main general topic.

Over time you will build a library of resource and teaching material on your niche, and that library of articles will speak to your expertise in your field. When readers are able to see that you know your stuff, they will be more likely to turn to you when they need help, take your advice, and trust you enough to purchase your products or services.

4 - Last but certainly not least, by submitting articles consistently you can draw more viewers to your website by attaining a higher search engine ranking for your website.

This is the ultimate payoff for doing article marketing, and it's the main motivator of most people who submit articles. Having a high search engine ranking (Google ranking) for specific words that your potential customers are typing into Google is so desirable that it can completely transform your website and your business.

How does business article marketing work?

It's pretty simple, so don't worry that you'll have to learn a ton of new skills. It just involves writing articles on the subject matter of your niche. Then you submit your articles to various online publishers, who then publish the articles on their websites.

When you're submitting your article to the publishers, you'll also include what is called a "resource box" or "author bio". Your article will be teaching oriented, and the object is to help the reader learn how to do something, rather than to try to draw attention to yourself and your business. But the resource box is different--that is where you can talk about yourself and your business and give a link to your website.

It is the resource box that makes article marketing pay off for a business owner. The link in that box communicates information to Google about what your website is about. That in turn helps Google (and the other search engines) to rank your website appropriately.

As a bonus, you can also get some direct traffic from people who read your article and the resource box and then decide to click the link that leads back to your website.

I hope this helps explain to you what business article marketing is and how it can help you draw more customers to your website. Article marketing is a tried and tested method for improving search engine rankings, and many regular everyday business owners choose it as their main online marketing tool.

by: Steve Shaw

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