Business Benefits: Cultivating New Customers
this article we will discuss how to think out of the
Webout of the World Wide Web, in the never- ending quest
for new customers.
Boost Search Traffic
Start by submitting your site to the Search Engines for free.
http://www.MagicSeoBot.comText links, banners and search engines are all ways to
attract clients and build a customer base. It's our buyers
that's we're really talking about here. But the Web isn't
the only place to look for customers even for Web-based
businesses. Some of the old traditional methods like
word-of-mouth referrals still work just as well, and still
bring me a fair bit of cash each month. Here are some tips
to help you grab as many customers as you can while you're
setting up your business and getting your online marketing
programs in place.
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Know Your Market
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Whatever your line of business, you've got to know your
market. You have to know who your clients are, what they
want and what makes them buy. Do the market research, check
out your competitors, create a formal marketing planbut
take the effort to put yourself in the shoes of your buyers.
Otherwise you won't get any!
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Bring Out Your Benefits
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You might think you know what your product's sales points
areyou might even be dead proud of thembut the fact is,
your buyers don't give a toss about all the wonderful gizmos
you've packed into your product. They just want you to
answer one question: what's it going to do for me?
That's what all your marketing has to be about: explaining
to your buyers how you're going to improve their life.
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Make Your Site Sing
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It can take a fair bit of effort and not a small amount of
time to create a website that works. But you can't stop
there. You're going to have to keep updating it, checking it
and making sure all the links and addresses work. It's the
first place to look when you notice your sales starting to
drop, and it's crucial to keep them coming in.
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Be Alert for New Marketing Opportunities
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You must always be alert for opportunities to make new
business contacts and not allow yourself to be caught off
guard when opportunities arise. It doesn't matter if you're
out shopping or at a Chamber of Commerce meeting, make sure
that you have professional business cards, brochures, etc.
on handand don't be afraid to use them.
Business Benefits: Cultivating New Customers
By: Martin Richardson
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