Business Card Designing: What You Need To Know

Business Card Designing: What You Need To Know

Investing your marketing dollars wisely in marketing your business can help you get an outstanding return on investment. But sometimes we get so busy and caught up with life that we overlook the important things in business.

It is important that you stay focused in your marketing campaign. As much as possible, you need to make use of marketing tools that will help you promote your business but will not take a lot of your budget. You can always go for business cards. These cards are among the most important tools these days that you could use. They are a business owner's best friend, so naturally you would want them at your side.

Ideally, you can distribute a business card by hand, together with your presentation folders, with your letters, with brochures, and many other ways. With such versatility, these cards naturally deserve to be taken seriously. If you design an attractive and compelling card, you can surely be able to reach out to your prospects. Before you design your cards though, it helps to take a couple of cards from your competitors and study them. This will help you perk up your creativity and tell you what you need to do in your design to make your card compelling. The following are tips to help you in the design process:

Research

Before you design your cards, you have to explore every possibility first. Keep in mind that your customers are their own world and language. So, you have to find out that makes your customers interested in what you have to offer them. A little research would not hurt, so do it before anything else. Here are some questions you need to ask yourself:

What design would your prospects like? What colors would they like? What message should appeal to them?

As much as possible, you need to make sure that you create the best look for your cards. In no instance should you insist what you want to your prospects. Keep in mind that your goal is to help them make their decisions, and that decision should be in favor of you.

Designing

There are a few things you need to consider in designing your business card templates:

Card size. The standard size of a business card is 3.5 inches by 2 inches in USA. In UK it is about 3.35 inches by 2.16 inches. It is best to stick with the standard size if you want to save money on your printing budget.

Card shape. Business cards also come in different shapes such as pentagonal, round, oval, triangle, and many other. Whatever you think best fit your business, then by all means go for it.

Details to include. Here is what your card should have: Business name. Your name. Logo. Picture. Contact Details such as your phone, address, email and others.

Printing

Although it is okay to print your own cards, it is best to have your cards printed by a reliable printing company to ensure that your cards look professional. There are a lot of reliable printers today both online and offline. It simply is important to do your research in order to come up with the best printing company to do your print job at the least cost yet high quality output.

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