Business Card Magnets Break Through The Marketing Clutter
Business Card Magnets Break Through The Marketing Clutter
If you own or operate a business today, you know how hard it can be to make an impression on consumers. Your potential customers are wary of hard sell techniques and, thanks to the Internet, are accustomed to simply tuning out advertising messages they're not interested in. But there's one way to break through the clutter of messages to reach your target customer --
business card magnets.
Business card magnets? Aren't those "old school" promotional items, hopelessly out of date, a relic of another era, out of touch in the digital age?
You might be surprised to learn that business card magnets continue to be a vital presence in the marketplace and a valuable promotional tool for many businesses both large and small. They fact that they're NOT digital is exactly what makes business card magnets a successful product.
Think about it for a minute. If you need something a business sells, what's going to be the fastest, most convenient way to find the contact information? Look it up online, or look at the business card magnets on the side of your home refrigerator or office filing cabinet? Sure, you could take the time to look it up on the Web. But if you have the phone number right there in front of you on business card magnets, why bother?
From a business perspective, it's hard to go wrong with business card magnets. They outperform traditional paper business cards because they're harder to get rid of. Hand someone a paper card, and they can easily lose it, or dispose of it, as soon as they're outside your establishment.
But give them business card magnets and they're much harder to get rid of. The magnets have a heft to them, a solidity the paper cards can't match. And they have a perceived value. People appreciate having something they can use to hold papers and other small items attached to their refrigerator, filing cabinet or other metal surface. Business card magnets fill that bill admirably.
Whether in the home or in the office, business card magnets can be used to hold small items in place. At the same time, they also keep your contact information right where you want it to be at eye level in front of the customers, courtesy of business card magnets.
That's also the reason business card magnets make great trade show giveaway items. They promote your brand in a way people just can't ignore. The simple fact is, to paraphrase Sally Field, people like magnets, they really like them. People don't throw away business card magnets because they appreciate the utility of them.
Unlike paper cards, there's no need to limit business card magnets to standard shapes. Most top-quality suppliers can furnish business card magnets in a wide variety of custom shapes. Why should you go for a custom shape? It's all about that clutter breakthrough.
As long as it contains your contact information, it serves the same purpose as a regular business card. But the custom shape will make your business card magnets even more memorable to potential customers, and make your business stand out even more in their minds. And don't forget, a unique shape also will cut through the visual clutter of other business card magnets on that refrigerator or filing cabinet. It makes your magnet and therefore, your business more visible to the potential customers.
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