Business Cards Are Powers That Come In Small Packages

Print business cards might be small compared to other marketing collaterals

. However, do not discount their impact. They may be small, no miniscule compared to large format printing, but they carry a mean wallop.

These type of marketing materials open opportunities. They not only deliver your message and your contact details, you are also expanding your network. A clich, I know, but it is like hitting two birds (actually more) with one stone. They are the most portable and the most compact, yet they can deliver the biggest impact.

They offer endless possibilities. It can list all your services for instance. It can feature a calendar for easy reference when you need to set the next appointment. It can have your photo or those of your services or products. It can list testimonials. You can do so many things using it. I once saw a card with a teaser inside, "You are making the right decision just by dialing this number. Go!

The best thing about custom business cards is the ability to manipulate the size. Just like the conventional ones, they are highly portable and easily kept in a shirt pocket, bag or wallet. They are very handy compared to other marketing collaterals like posters, brochures and even flyers.

I have seen a lot of these marketing tools and they are really showcases of flexibility and creativity. Businesses can express their creative genius by splashing the cards with vibrant colors or eye-catching images. The possibilities, as mentioned earlier, are limitless. The more creative, the more unique and the more eye-catching your card, the more customers it can attract.

A flower shop might use a print business card as a coupon to offer discounts. A wine shop can use the card as some sort of a wine guide. A pest control shop can enumerate all the services that he can offer or all the insects he could get rid of. A restaurant might have an image of their most popular dish. An interior designer might print a color wheel to show contrasts. A feng shui expert can include a mini compass.

To make your cards useful is one way of making them keepers. By making your card useful to clients, the more possibility that it will be kept and the more chances that clients would keep on going back to buy or avail of your services. Do make it a point to make your cards not only eye catching but useful as well.

by: Kaye Z. Marks

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