Business cards can be used in a variety of ways as a chance to self promote a business
, from handing them out in the local shops or at networking meetings, to using them in mailshots. Getting a top quality business card printing service to organise your printing is the only way to ensure that the money spent on them is money well spent.
Mailshots is a term that refers to advertising that is sent through the mail to potential clients that literally advertises the services of a company. They come in various different forms as some smaller businesses may choose to go round door to door and personally drop the quality business cards through the letterbox and larger companies may prefer to mail them in the post with other information like brochures and leaflets.
Utilising business cards to their utmost potential is firstly about making sure that the business card printing service that you use is a good one and secondly about making sure that you use them at every opportunity possible. There is a difference between warm and cold advertising with warm having a distinct success advantage over cold. As long as you have secured yourself cheap business cards you can hand out as many as possible to whomever and whenever you want.
Cold advertising is when companies randomly hand out cards to people who may or may not be interested and warm is when the company already knows that the person is a potential client as they have either expressed an interest. For example, an estate agent may see a 'for sale' sign up and decide to pop a quality business card through the letterbox and this could be distinguished as being somewhere in the middle. Whatever your technique, quality business cards work when it comes to business promotion.