Business Coaches for Salons
Business Coaches for Salons
Business Coaches for Salons
Working with business coaches is more important than ever for small business. Among the hardest small businesses to run are beauty salons. Aside from the usual economic issues, running a salon is different than other businesses for a number of reasons. Many employees are independent contractors. Often stylists consider themselves artists first and business people second. Finding and keeping a customer base can be a problem, especially if there's turnover in your staff. These are all challenges that working with business coaches can find solutions for.
Business coaches teach accountability and that can be a problem in salons. Because stylists are often independent contractors, they have the freedom to work where they please. They have made the choice to work at your salon, but seldom are there written contracts explaining what they expect and what is expected of them. More often, they enter the workplace with preconceived notions and act as they see fit, not as the owner does.
Working with a staff of independent contractors is a double-edged sword that working with a business coach can help you get a handle on. You don't have to provide independent contractors with the same perks as a full-time employee but you know their loyalty is to themselves and their best situation, which is not necessarily your business. For that reason, it is very important that salons with business coaches craft an employee handbook.
Accountability is a big part of what business coaches teach and that is often lacking in the salon industry. Because stylists do not see themselves as business people, they may have the wrong attitude or may be missing out on opportunities. Business coaches teach methods so you'll never miss out on them again.
Often, stylists are thrilled with the work they've done, but then they don't "complete the service" by sending the client home with product. Business coaches make sure that doesn't happen. Remember, customers come to you because they trust you and think you do a good job. Business coaches will give you a plan to sell product for your stylists that is easy. By focusing on simple steps, business coaches know your stylists can remain artists while improving their bottom line, and yours as well.
Stylist turnover can be high and, often, it is your stylists that bring the clients in. Business coaches will teach you how to avoid relying on your stylists to enhance your business. Business coaches teach a number of ways to accentuate your revenue while decreasing your costs. Business coaching will get your name known in the community so if you're best stylists leaves, you will land on your feet.
The beauty industry is more cut-throat and difficult than most would imagine. If you take advantage of the strategies business coaches can provide for you in dealing with the most dangerous aspects of a tumultuous industry, success will be just around the corner.
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