Business Consultants Heal Companies With An Outside Perspective

We often use metaphors to describe a smooth-running business

. For example, one could say it is like a well-oiled machine, or even like a self-sufficient organism. Whether comparing a company to a machine or an organism, in both cases, every now and then it is important to consult and use the services of an outsider in order to maintain maximum performance. A car needs to be brought into a shop if it is making noises; a person visits a doctor if he or she isn't feeling well. The same thing applies in the world of business: if a company feels it is not operating as best as it could be, they can use the services of a business consultant.

Consultants can be employed internally within a company, but more often than not they are hired externally. The advantage to this is that they bring a completely fresh set of unbiased eyes and ears to evaluate the company and its employees. Consultants are not managersthat is, they do not apply any new changes themselves. Rather, after observing and questioning the practices and procedures of a company, they give their professional suggestions to the managers who can then decide to apply their suggested changes.

There are several different kinds of consultancy work that one can learn and specialize in during business school. While one can find work in a consultancy firm, today many people are going into business for themselves as independent consultants. Combining a high degree of specialization with this entrepreneurial spirit can be an extremely rewarding and profitable career. Some of the specific specializations of consultancy are:

- Network Consultants: help a company set up an internal network for communication, information-sharing and computer processing power distribution.

- Internet Consultants: help a company create an online strategy to maintain a strong web presence through web site building and management, search engine optimization, and online client support centres.

- Human Resources Consultants: ensure that each employee's individual strengths are being utilized and identify weaknesses that may slow down productivity.

- Advertising and Marketing Consultants: help direct and establish company and brand identity through a variety of campaigns and promotional content.

- Process Consultants: examine the operations of a company in order to maximize efficiency between concept, design, manufacturing and delivery.

- Information Technology Consultants: help design and develop hardware and software specifically tailored to a company's needs.

These are just a few examples, and the degree of specialization can get increasingly skill or industry-related. Because of this, a consultant needs to be an expert in much more than mere consultancy, but must have a complimenting education in another field. Whether studying in business college for a degree in accounting or marketing, or learning a trade such as electrician or software designer, one can always apply their education to starting their own business as a consultant.

by: Michael Zunenshine

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