Conversion optimization or also called as conversion rate optimization
, in internet marketing is the method of creating an experience for a website or a lading page visitor with goals of increasing the number of visitors that convert into potential customers. It is also commonly called as CRO. This conversion rate optimization was basically born from lead generation and from ecommerce internet marketers with the aim to improve the results of their website. However with the rise in competition on the web the internet marketers started becoming more measurable with their marketing strategies. They started experimenting with content variations and website design to determine which copy test, layout, images and offers would improve their conversion rate.
However when marketers frequently started targeting a bunch of customers that have shown impressive lift in the ad campaigns they eventually discovered the behavior is not consistent. Conversion optimization is basically the process of increasing website sales and leads without spending money on attracting visitors thereby reducing the visitor bounce rate. Some of the tests methods conducted for this process enable one to monitor which headlines, content and images help in converting more visitors into customers. Apart form this there are also several other approaches to this conversion optimization with two main schools of thought prevailing in the past few years. One of the schools is more focused on testing as the approach to find out the best way to increase a website, landing page and campaign conversion rates. However the other school is more focused on the pretesting stage of optimization process. In the second approach the optimization service provider would invest a considerable amount of time in understanding the audience so that they can create a targeted message that appeals to this particular set of audience only then willing to organize testing mechanisms to increase the conversion rates.
Conversion optimization is basically a platform for content, delivery and campaigns which need to include a few basic elements. These elements include data collection and processing, optimization goals, business rules, real time decision making and statistical learning. In data collection and processing the platform should process hundreds of variables and mechanically discover the subsets that have greater predictive power. Optimization basically means discipline of applying complex analytical methods to make better and improved decisions. Therefore under this framework the business goals are clearly defined and then the decisions are adjusted to optimize the goals. There are professional service providers in conversion optimization and so if you need the best results for your online business then approaching these service providers would make a wise decision.