Business Plan Samples, Writing A Business Plan
Business plans are all about results
Business plans are all about results. You must match the content of your business plan with the purpose the business plan is meant to fulfil. Never accept a standard business plan just because it's convenient.
A business plan is a plan that makes your business move forward, allows you to plan the allocation of resources, to center on key issues, and to prepare for unknown problems.
Regrettably, plenty of people think of business plans only for new businesses, or for applying for loans. Yet business plans are the bones of running a business, whether or not you need more loans or investors. Business plans can allow you to optimize expansion by growing according to planned needs.
An easy startup plan usually includes your summary, mission statement, routes to success, market and break-even analysis. This plan is perfect if you are unsure if you want to go forward with a plan, to tell yourself if it's actually worth it, but it's not enough to operate a business.
A regular business plan includes a set of fundamentals, a company description, product and/or service, market research, future forecasts, management structure, and financial analysis.
Your plan will vary on the unique situation you are in. For instance, describing your management team is critical for potential investors while financial history is pretty important to banks. However, if you're constructing a plan for internal use only, you probably don't need all the miniscule details that you know. You must make the plan match the purpose.
It will depend on your specific case, but most likely it's the cash flow and unique implementation details that matter most.
Cash flow is very important to a company, and hard to track. Cash is confused with profits, and they are quite different. Profits do not guarantee cash in your bank account. Plenty of profitable companies fail because of cash flow difficulties.
Implementation makes it happen. Your clever insights and harmoniously crafted planning documents are all talk unless you allocate duties, with dates and funds, and track results. Business plans are all about achieving goals and running your company efficiently.
If you know all the key points, the way you outline your business plan doesn't really matter, but here is a brief description of what it should look like:
*Executive Summary: complete this last. Keep it down to two pages of key points.
*Company Description: Formation, history, strategies, etc.
*Product/Service: Explains what you sell. Centers on benefiting the customer.
*Market Overview: Describes your market, customer demand, who they are, how to supply them, etc.
*Business Strategy: Must be detailed. This includes management duties with facts and figures.
*Management & Organization: Must explain what members of the team must do, policies, and any further information.
*Financial Summary: Outlines cash flow, revenues, shares, etc.
It would help you greatly if you looked at real business plans to get a general idea of what you need to accomplish.
by: Jane Dawson
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